Smart Display Market by Display Technology (LCD, LED, E-Paper Display, and Other Display Technologies), by Type (Standalone Smart Displays, Integrated Smart Displays, Interactive Touchscreen Displays, Transparent Smart Displays, and Other Display Types), by Display Size (Below 24 Inch, 24 Inch to 55 Inch, and Above 55 Inch), by Resolution (UHD, FHD, HD, and Others) by Application (Smart Home, Digital Signage, Automotive, Healthcare, and Other Applications), and by Sales Channel (Direct Sales, Retailers & Distributors. and E-Commerce or Online Sales) – Global Opportunity Analysis and Industry Forecast, 2024–2030
Meta Title: Smart Display Market Size and Share | Statistics - 2030
Meta Des: Smart Display Market was valued at USD 16.45 billion in 2022, and is slated to surpass USD 48.02 billion by 2030, owing to the growing integration of AI and voice assistants.
Smart Display Market
Domain- Semiconductor & Electronics
Sub Domain- Display Technologies
The Smart Display Market size was valued at USD 16.45 billion in 2023 and is predicted to reach USD 48.03 billion by 2030 with a CAGR of 15.4% from 2024-2030.
The integration of AI and voice assistants is playing a pivotal role in driving the growth of the smart display market. These technological improvements have significantly enhanced smart displays' functionality and user experience.
These improvements have made smart displays more effortless and appealing to a broader audience. AI integration allows these devices to adapt and provide personalized responses and recommendations based on user interactions.
For instance, in August 2022, Google LLC collaborated with the Chinese technology firm Lenovo to produce interactive screens for smart home devices equipped with the Google LLC Assistant. The Lenovo Smart Display seamlessly integrates Google LLC services such as Maps, YouTube, Calendar, Duo, and Photos, offering a comprehensive user experience.
Also, in September 2022, Synaptics Incorporated announced the release of Wistron NeWeb Corporation's (WNC's) Smart Display platform, driven by the Synaptics VS600 series processor and the Synaptics SyNAP development framework. This platform effectively leverages the VS600 series processor's capabilities, including camera image signal processing (ISP), multimedia processing, display functions, security features, and artificial intelligence (AI), further propelling the smart display market's growth and innovation.
Furthermore, the surging adoption of smart home solutions is a substantial catalyst for the expansion of the smart display market. With the consumers growing inclination toward elevating the convenience, security, and energy efficiency of their homes, smart displays have taken on a pivotal role in this evolution. These devices serve as user-friendly central hubs, enabling control over an array of smart home devices, including thermostats, lighting systems, security cameras, and doorbell cameras. Their interactive touchscreens and voice-activated functionalities offer users a seamless means of overseeing and adjusting their connected devices, simplifying the management and customization of their living environments. This trend has contributed to the burgeoning demand for smart displays and their integration into modern smart homes, thereby shaping the growth of the smart display market.
However, security vulnerabilities in smart display technology represent a significant restraining factor for the smart display market. On the contrary, the introduction of laser-based display technology presents substantial opportunities within the smart display market. Its exceptional brightness, color accuracy, long-lasting durability, and energy efficiency make it a prime choice for diverse applications. As this technology becomes increasingly accessible and cost-effective it creates future opportunities for the upcoming years.
Segment OverviewThe global smart display market is segmented on the basis of display technology, type display size, resolution, application, sales channel, and region.
By display technology, the market is classified into LCD, LED, E-Paper Display, and other display technologies.
By type, the market is segmented into standalone smart displays, integrated smart displays, interactive touchscreen displays, transparent smart displays, and other display types.
By display size, the market is categorized into below 24 inch, 24inch to 55 inch and above 55 inch.
By resolution, the market is divided UHD, FHD, HD, and others.
By application, the market is classified into smart home, digital signage, automotive, healthcare, and other applications.
By sales channel, the market is classified into direct sales, retailers & distributors and e-commerce or online sales.
Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the rest of the world (RoW).
Regional AnalysisAsia Pacific is projected to hold a dominant share of the market by 2030
Asia Pacific is projected to hold a dominant share of the smart display market due to the presence of prominent industry players in the region, including Sony Corporation, Panasonic Corporation, and Sharp Corporation. These players are actively involved in global research and development efforts for smart displays, thus making substantial contributions to the expansion of the market. For instance, in September 2023, Sony introduced its BRAVIA XR Master Series A95L OLED TV, which boasts an impressive range of colors and unparalleled contrast. This latest addition is set to have a profound impact on the smart display landscape, offering consumers an exceptional visual experience through cutting-edge display innovations.
Furthermore, there is a noteworthy trend in the region as Korean-based startup companies are dedicated to working on creating devices that incorporate smart displays, with a particular focus on applications in the healthcare sector. This, in turn, is driving the demand for smart displays in the market. A prime example is the Korean startup ICON.AI, which unveiled the world's first 2-in-1 Smart Healthcare Device at CES 2021. This innovative device combines an Alexa Built-in Smart Display Speaker with a detachable health tracker, capable of rapidly assessing vital health metrics in under a minute. The device features an LCD touchscreen, a 5W speaker, Bluetooth, and WiFi, while the detachable health tracker monitors six critical health readings and can transmit reports directly to smartphones or tablets. This user-friendly technology has the potential to revolutionize personal health tracking.
Additionally, the integration of smart displays by leading automotive companies in the region is reshaping the smart display market in the region. These advanced displays offer improved connectivity and entertainment options, thereby transforming the driving experience. The rising demand for vehicles equipped with such displays is a pivotal factor driving the smart display market. For instance, Hyundai Mobis introduced the world's first rollable automotive display, which can be rolled up and down to present driving information like navigation, all while optimizing interior design by conserving space. These rollable displays are available in QHD resolution or higher, making it possible to create large screens exceeding 30 inches.
Key Market Players
The key players in the smart display market include companies such as:• Samsung Electronics
• Qisda Corporation (BenQ)
• LG Corporation
• Sharp NEC Display Solutions (NEC Corporation)
• Lenovo
• Alpine Electronics, Inc. (Alps Alpine Co., Ltd.)
• Sony Corporation
• Google Inc.
• Leyard Optoelectronic Co
• Amazon.com Inc.
Recent Developments
October 2023BenQ, a subsidiary of Qisda Corporation, launched India's first Google EDLA-certified smart boards with integrated Google Mobile Services (GMS). The smart boards are named BenQ Board Pro RP04 and BenQ Board Master RM04. These are fully integrated with Google Mobile Services (GMS) and officially certified under the Google Enterprise Devices Licensing Agreement (EDLA).
September 2023Amazon launched new Echo devices designed to expand the Alexa ecosystem, with a focus on simple smart home integration and interactions. The new devices include the next-generation Echo Show 8, the all-new Echo Hub, and the new Echo Frames.
June 2023Samsung launched a new display called The Wall for Virtual Production (IVC Model) that is designed to help production studios create content faster and easier. This display is a large LED wall that can be used to create virtual sets and backgrounds, which can be integrated with real-time visual effects to reduce the time and cost of production.
August 2023LG Electronics launched the LG StandbyME Go, a cutting-edge addition to the smart display market. This 27-inch portable touchscreen display combines military-grade durability with enhanced audio and adjustable viewing angles, making it suitable for both indoor and outdoor use.
August 2023Sony India Pvt. Ltd., the Indian subsidiary of Sony Corporation launched a range of 13 new smart TVs, including the BZ40L, BZ35L, and BZ30L models, tailored for commercial applications, with a strong focus on delivering outstanding picture quality, contributing to the growth of the smart display market.
KEY BENEFITS• The smart display market report provides a quantitative analysis of the current market and estimations from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a deep-dive analysis of the smart display market trends, including current and future trends to depict prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the smart display market is provided in the report.
• The competitive analysis of the market players along with their market share in the smart display market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the report.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.