North America Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applicat

North America Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

The North America Eye Tracking Market size was valued at USD 252.1 million in 2023, and is predicted to reach USD 1644.3 million by 2030, at a CAGR of 29.5% from 2024 to 2030.

The rising incidence of mental disorders across North America has spurred increased adoption of eye tracking technology as a pivotal diagnostic and therapeutic tool. Conditions like ADHD, ASD, and schizophrenia are becoming more prevalent, prompting a heightened demand for advanced solutions. Eye tracking systems offer clinicians and researchers invaluable insights into cognitive processes and visual behaviors, enabling precise measurement of attention, gaze patterns, and fixation durations. This capability facilitates early detection, accurate diagnosis, and personalized treatment planning, revolutionizing mental health care practices. Healthcare facilities, research institutions, and pharmaceutical firms are thus investing heavily in eye tracking technology to bolster their capacities in studying and managing mental health complexities. This expanding recognition of eye tracking's efficacy in mental health care is driving its integration into clinical settings, thereby propelling growth in the North American eye monitoring systems market.

Moreover, the integration of eye tracking systems within the automotive industry is pivotal in advancing eye tracking technology across North America. As the automotive sector transitions towards autonomous driving and heightened safety standards, eye tracking emerges as a crucial tool for enhancing driver monitoring and vehicle safety systems. These systems play a critical role in detecting driver fatigue, drowsiness, distraction, and overall attentiveness, thereby reducing the risks associated with driver errors and accidents. By incorporating eye tracking technology into advanced driver assistance systems (ADAS), automakers can significantly elevate vehicle safety measures, ensuring a more vigilant and responsive driving experience. Furthermore, eye tracking systems facilitate the development of intuitive human-machine interfaces (HMI) within vehicles, fostering seamless interaction between drivers and onboard systems. This multifaceted integration underscores the increasing demand for eye tracking technology in North America's automotive industry.

However, the proliferation of alternative technologies, such as gesture recognition, unimodal methods, and multimodal activity recognition, significantly restrains the growth of the eye tracking market. Gesture recognition, for instance, uses mathematical algorithms to interpret human gestures, allowing device control through simple movements. This technology excels at recognizing emotions expressed through facial expressions, hand gestures, and body language. In industries like consumer electronics and gaming, where predicting user behavior is crucial, these alternative technologies provide valuable insights beyond the capabilities of traditional eye tracking. Consequently, the availability and adoption of such alternatives hinder the market's growth potential by offering competitive solutions that address diverse user needs and preferences.

On the contrary, swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the eye tracking market. This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

Segment Overview

The North America eye tracking market is segmented on the basis of offering, deployment mode, application, and end-user industry.
By Type, the market is classified into head mounted eye tracker and remote eye tracker.
By Component, the market is segmented into hardware and software
By Application, the market is categorized into assistive communication, academic research, consumer behavior research, usability testing and other applications
By End-user industry, the market is divided into retail, automotive, healthcare, government and others

Regional Analysis

U.S. Holds the Dominant Market Share in the North America Eye Tracking Market

The U.S. leads the eye tracking market in North America, driven by its strong presence in the IT sector and the increasing adoption of eye tracking technology in healthcare applications. A prime example of this trend is Amazon's recent launch of the ""Eye Gaze"" feature for its Alexa platform in September 2023. This innovative feature allows users to control the Fire Max 11 tablet using intuitive eye movements, significantly enhancing accessibility and convenience, especially for individuals with physical disabilities. Amazon's embrace of eye tracking technology reflects a commitment to inclusivity and user-centric design, marking a significant advancement in market evolution. This strategic integration of eye tracking capabilities into consumer devices not only improves usability but also signals a new era of innovation and accessibility in the technology sector.

Additionally, the increasing use of eye tracking systems in the automotive sector is a key driver of growth in the eye monitoring systems market in this region. For instance, in February 2023, when Smart Eye, renowned for its Driver Monitoring System (DMS) software designed for automotive applications, secured a significant order in collaboration with a leading global Tier 1 supplier. This substantial order came from a prominent heavy vehicle OEM specializing in the medium to heavy-duty segment, with a strong global presence and headquartered in Europe. Importantly, this OEM encompasses three renowned brands. This partnership marks a significant milestone in the market, highlighting the rising adoption of DMS technology, particularly within the commercial vehicle sector. It underscores the increasing awareness among automotive manufacturers of the crucial role played by eye tracking systems in improving driver safety and overall vehicle performance.

Key Market Players

The key players operating in the North America eye tracking industry include companies such as:
• Tobii AB
• Smart Eye AB
• Lattice Semiconductor Corp
• Ogilvy
• Seeing Machines Limited
• AVSimulation
• Lumen
• Eyetech Digital Systems, Inc.
• EyeTracking
• Gazepoint
• Eyegaze
• Eyeware Tech
• SR Research Ltd.
• Pupil Labs
• Irisbond Crowdbonding, S.L.

KEY BENEFITS
• The North America eye tracking market report provides a quantitative analysis of the current market and estimations from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a detailed analysis of the North America eye tracking market trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the North America eye tracking market is provided in the report.
• The competitive analysis of the market players along with their market share in the North America eye tracking market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.