A Japan Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication

Japan Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

The Japan Eye Tracking Market size was valued at USD 94.0 million in 2023, and is predicted to reach USD 426.3 million by 2030, at a CAGR of 22.9% from 2024 to 2030.

The increasing utilization of eye-tracking technology in Japanese healthcare settings is driving advancements across various applications, particularly in diagnostic studies of eye movements and cognitive processes. A noteworthy development in this field occurred in April 2022, when Otsuka Pharmaceutical and Ai-Brain Science formed an exclusive sales collaboration in Japan to introduce AiBS-01. This cognitive function testing application, reliant on eye movement analysis, represents a pioneering effort towards securing regulatory approval as Japan's first dementia diagnosis tool. AiBS-01, designed by Ai-Brain Science for tablets such as iPads, exemplifies a significant leap in leveraging eye-tracking technology to evaluate cognitive health, thereby propelling innovation within the Japanese healthcare sector.

Moreover, Japanese automotive manufacturers are increasingly integrating eye-tracking technology into vehicles, with a strong focus on enhancing road safety through advanced driver monitoring systems (DMS). These systems are designed to monitor drivers' eye movements and alertness, crucial for ensuring their safety and preventing accidents on the road. The growing adoption of eye-tracking solutions by Japanese automakers is playing a pivotal role in advancing the eye-tracking market within the country, establishing it as a cornerstone of modern automotive technology. For instance, in December 2022, Smart Eye, a leading developer of DMS software, achieved 12 design wins with a prominent new Japanese client. These wins underscore the significance of DMS technology in enhancing automotive safety by effectively tracking driver attentiveness and well-being. Smart Eye's success highlights its expanding influence and the rising adoption of advanced DMS technology across Japan's automotive sector.

However, the proliferation of alternative technologies, such as gesture recognition, unimodal methods, and multimodal activity recognition, significantly restrains the growth of the eye tracking market. Gesture recognition, for instance, uses mathematical algorithms to interpret human gestures, allowing device control through simple movements. This technology excels at recognizing emotions expressed through facial expressions, hand gestures, and body language. In industries like consumer electronics and gaming, where predicting user behavior is crucial, these alternative technologies provide valuable insights beyond the capabilities of traditional eye tracking. Consequently, the availability and adoption of such alternatives hinder the market's growth potential by offering competitive solutions that address diverse user needs and preferences.

On the contrary, swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the eye tracking market. This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

Segment Overview

The Japan eye tracking market is segmented on the basis of offering, deployment mode, application, and end-user industry.
By Type, the market is classified into head mounted eye tracker and remote eye tracker.
By Component, the market is segmented into hardware and software
By Application, the market is categorized into assistive communication, academic research, consumer behavior research, usability testing and other applications
By End-User Industry, the market is divided into retail, automotive, healthcare, government and others

Key Market Players

The key players operating in the Japan eye tracking industry include companies such as:
• Tobii AB
• Smart Eye AB
• Lattice Semiconductor Corp
• Ogilvy
• Seeing Machines Limited
• AVSimulation
• Lumen
• Eyetech Digital Systems, Inc.
• EyeTracking
• Gazepoint
• Eyegaze
• Eyeware Tech
• SR Research Ltd.
• Pupil Labs
• Irisbond Crowdbonding, S.L.

KEY BENEFITS
• The Japan eye tracking market report provides a quantitative analysis of the current market and estimations from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a detailed analysis of the Japan eye tracking market trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the Japan eye tracking market is provided in the report.
• The competitive analysis of the market players along with their market share in the Japan eye tracking market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.