Japan Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030
The Japan Digital Marketplace Market size was valued at USD 19.57 billion in 2023, and is predicted to reach USD 48.31 billion by 2030, at a CAGR of 13.7% from 2024 to 2030.
The proliferation of 5G connectivity in Japan emerges as a significant catalyst for the growth of the digital marketplaces market within the country. For instance, DOCOMO, a Japanese mobile phone operator, has outlined plans to invest over USD 7 billion in expanding its network to cover 97% of the populated areas of the country by 2025. This endeavor encompasses the installation of 8,001 base stations in the 3.7GHz and 4.5GHz spectrum bands, along with 5,001 base stations in the 28GHz band. With the deployment of high-speed 5G networks, consumers benefit from faster and more reliable internet access, enabling seamless browsing and transactions on digital marketplaces. This heightened connectivity fosters immersive shopping experiences, thereby enhancing user engagement and satisfaction.
However, concerns regarding cybersecurity threats and consumer trust issues present significant obstacles to the expansion of the market. When consumers perceive online platforms as vulnerable to cyberattacks, they hesitate to share personal information or engage in transactions, fearing potential privacy breaches or financial harm. This lack of trust lead to reduced usage of digital marketplaces and reluctance to participate in online shopping, thereby hindering market growth. Moreover, instances of data breaches or fraudulent activities damage the reputation of digital marketplaces, discouraging both consumers and businesses from active involvement in the online marketplace environment.
On the other hand, the integration of AR and VR technologies is expected to drive market expansion for online marketplaces. These cutting-edge technologies enable consumers to visualize products in real-world settings, virtually try them before purchasing, and explore dynamic virtual environments. Such immersive experiences not only enhance customer engagement and foster brand loyalty but also drive sales. Furthermore, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations to users. Therefore, the integration of AR and VR technologies presents a promising opportunity to revolutionize the future of digital marketplaces by delivering innovative and compelling shopping experiences.
Segment OverviewThe Japan Digital Marketplace industry is segmented based on platform, model type, and end users.
Based on platform, the market is segmented into desktop, mobile, and tablets.
Based on model type, the market is divided into Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C).
Based on end users, the market is bifurcated into commercial, and personal.
Key Market PlayersLeading players operating in the Japan Digital Marketplace industry include: Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Alibaba Group Holding Limited
Rakuten Group Inc.
Sea Limited
MercadoLibre Inc.
JD.com Inc.
Etsy Inc.
Allegro.eu
Kogan.com
SEEK
Carsales
REA Group Ltd.
Airtasker Ltd.
KEY BENEFITS• The Japan digital marketplace market report provides a quantitative analysis of the current market and estimations through 2024-2030 that assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a deep dive analysis of the market trend including the current and future trends for depicting the prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.
• The competitive analysis of the market players along with their market share in the Japan digital marketplace market.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.