U.S. Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), an

U.S. Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

The U.S. Eye Tracking Market size was valued at USD 191.8 million in 2023, and is predicted to reach USD 1138.2 million by 2030, at a CAGR of 27.7% from 2024 to 2030.

In the healthcare sector, eye tracking technology is increasingly utilized for diagnosing and treating various conditions, including neurological disorders and ophthalmological diseases. In the United States, the adoption of eye tracking extends beyond consumer devices like Amazon's Fire Max 11 tablet. Its ability to precisely track eye movements and analyze gaze patterns has revolutionized research methodologies and clinical practices, leading to enhanced patient care and treatment outcomes. Additionally, within the IT industry, eye tracking enhances user interfaces, improves gaming experiences, and optimizes productivity tools, thereby fueling its demand and integration across diverse applications. These advancements underscore the pivotal role of the United States in advancing the capabilities and applications of eye tracking technology globally.

Moreover, the integration of eye tracking technology in the automotive sector is increasingly vital, driving substantial growth within the eye tracking market. In a significant development in February 2023, Smart Eye, a leading developer of Driver Monitoring System (DMS) software, secured a pivotal order in collaboration with a global Tier 1 supplier. This partnership stemmed from a major heavy vehicle OEM specializing in the medium to heavy-duty segment, known for its extensive global presence and headquarters based in Europe, encompassing three renowned brands. This collaboration represents a critical advancement in the eye monitoring systems market, highlighting the escalating adoption of DMS technology specifically tailored for enhancing safety and performance in commercial vehicles.

However, the proliferation of alternative technologies, such as gesture recognition, unimodal methods, and multimodal activity recognition, significantly restrains the growth of the eye tracking market. Gesture recognition, for instance, uses mathematical algorithms to interpret human gestures, allowing device control through simple movements. This technology excels at recognizing emotions expressed through facial expressions, hand gestures, and body language. In industries like consumer electronics and gaming, where predicting user behavior is crucial, these alternative technologies provide valuable insights beyond the capabilities of traditional eye tracking. Consequently, the availability and adoption of such alternatives hinder the market's growth potential by offering competitive solutions that address diverse user needs and preferences.

On the contrary, swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the eye tracking market. This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

Segment Overview

The U.S. eye tracking market is segmented on the basis of offering, deployment mode, application, and end-user industry.
By Type, the market is classified into head mounted eye tracker and remote eye tracker.
By Component, the market is segmented into hardware and software
By Application, the market is categorized into assistive communication, academic research, consumer behavior research, usability testing and other applications
By End-user industry, the market is divided into retail, automotive, healthcare, government and others

Key Market Players

The key players operating in the U.S. eye tracking industry include companies such as:
• Tobii AB
• Smart Eye AB
• Lattice Semiconductor Corp
• Ogilvy
• Seeing Machines Limited
• AVSimulation
• Lumen
• Eyetech Digital Systems, Inc.
• EyeTracking
• Gazepoint
• Eyegaze
• Eyeware Tech
• SR Research Ltd.
• Pupil Labs
• Irisbond Crowdbonding, S.L.

KEY BENEFITS
• The U.S. eye tracking market report provides a quantitative analysis of the current market and estimations from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a detailed analysis of the U.S. eye tracking market trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the U.S. eye tracking market is provided in the report.
• The competitive analysis of the market players along with their market share in the U.S. eye tracking market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.