U.S. Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Indus

U.S. Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

The U.S. Digital Marketplace Market size was valued at USD 87.86 billion in 2023, and is predicted to reach USD 212.77 billion by 2030, at a CAGR of 13.3% from 2024 to 2030.

The U.S. holds a dominant position in the digital marketplaces sector, primarily driven by the expansion of the e-commerce industry within the region. According to the International Trade Administration, the U.S. e-commerce industry is expected to achieve a compound annual growth rate of 11.22% by 2027. With more consumers shifting towards online shopping, there is a growing demand for convenient platforms that offer a wide range of products and services from various sellers. Digital marketplaces serve as centralized hubs that facilitate interactions between businesses and consumers, simplifying transactions and expanding market reach. With the ongoing growth of e-commerce, digital marketplaces are poised to flourish, providing opportunities for businesses of all sizes to enter new markets and enhance their online presence. The sustained expansion of e-commerce, propelled by changing consumer preferences and technological advancements, highlights the robust growth potential of the digital marketplaces market in the United States.

However, the presence of cybersecurity threats and concerns regarding consumer trust within digital marketplaces pose obstacles to market expansion. Cybersecurity threats, such as data breaches and fraudulent activities, present significant challenges to digital marketplaces by undermining consumer trust. When consumers perceive online platforms as vulnerable to cyberattacks, they may hesitate to share personal information or conduct transactions online due to concerns about privacy breaches or financial harm. This leads to reduced usage of online marketplaces and reluctance to engage in online shopping activities, thus impeding market expansion. Moreover, instances of data breaches or fraudulent behavior damage the reputation of digital marketplaces, discouraging both consumers and businesses from active participation in the online marketplace environment.



On the other hand, the incorporation of Augmented Reality (AR) and Virtual Reality (VR) technologies offers a potential opportunity for digital marketplaces. By integrating AR and VR, online marketplaces can provide users with enhanced and immersive shopping experiences. These technologies enable consumers to visualize products in real-world contexts, virtually test them before making a purchase, and explore interactive virtual environments. Such immersive experiences not only boost customer engagement and foster brand loyalty but also drive sales. Furthermore, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations to users. Therefore, the integration of AR and VR technologies holds significant potential to revolutionize the future landscape of digital commerce platforms by delivering innovative and compelling shopping experiences.

Segment Overview

The U.S. Digital Marketplace industry is segmented based on platform, model type, and end users.
Based on platform, the market is segmented into desktop, mobile, and tablets.
Based on model type, the market is divided into Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C).
Based on end users, the market is bifurcated into commercial, and personal.

Key Market Players

Leading players operating in the U.S. Digital Marketplace industry include:
Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Alibaba Group Holding Limited
Rakuten Group Inc.
Sea Limited
MercadoLibre Inc.
JD.com Inc.
Etsy Inc.
Allegro.eu
Kogan.com
SEEK
Carsales
REA Group Ltd.
Airtasker Ltd.

KEY BENEFITS
• The U.S. digital marketplace market report provides a quantitative analysis of the current market and estimations through 2024-2030 that assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a deep dive analysis of the market trend including the current and future trends for depicting the prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.
• The competitive analysis of the market players along with their market share in the U.S. digital marketplace market.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.