A China Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication

China Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

The China Eye Tracking Market size was valued at USD 155.9 million in 2023, and is predicted to reach USD 654.1 million by 2030, at a CAGR of 21.5% from 2024 to 2030.

The thriving gaming and entertainment sector in China is a major driver behind the growth of eye tracking technology. With an impressive 666 million gamers spending an average of USD 60.82 each on video games, China has solidified its position as the world's leading gaming market. Over the past decade, the country's gaming revenue has grown more than six-fold, surpassing USD 45.6 billion in 2021. This exponential growth has generated increased demand for immersive gaming experiences, where eye-tracking technology plays a crucial role. Integrated into gaming hardware and software, eye tracking enriches gameplay by introducing new levels of interactivity and engagement. The rising popularity of eye-tracking features is directly attributable to the expanding gaming and entertainment sectors, driving the demand for eye-tracking technology as gamers seek more dynamic and interactive gaming experiences.

Moreover, in China, there is a notable surge in investments by companies and startups in eye-tracking technology, catalyzing significant innovation in this sector. This strategic focus on investment is accelerating the development of novel applications and products, thereby expanding the market and introducing cutting-edge solutions across various industries. One such example is Lumen, a Chinese company specializing in attention technology, which harnesses eye-tracking capabilities to analyze human attention and intent. Utilizing state-of-the-art image sensors and pre-trained vision AI models, Lumen exemplifies a proactive approach in advancing eye-tracking technology. This concerted effort is poised to elevate the capabilities of eye-tracking systems across diverse sectors, promising a future characterized by advanced and insightful solutions that drive growth in the eye tracking market.

However, the proliferation of alternative technologies, such as gesture recognition, unimodal methods, and multimodal activity recognition, significantly restrains the growth of the eye tracking market. Gesture recognition, for instance, uses mathematical algorithms to interpret human gestures, allowing device control through simple movements. This technology excels at recognizing emotions expressed through facial expressions, hand gestures, and body language. In industries like consumer electronics and gaming, where predicting user behavior is crucial, these alternative technologies provide valuable insights beyond the capabilities of traditional eye tracking. Consequently, the availability and adoption of such alternatives hinder the market's growth potential by offering competitive solutions that address diverse user needs and preferences.

On the contrary, swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the eye tracking market. This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

Segment Overview

The China eye tracking market is segmented on the basis of offering, deployment mode, application, and end-user industry.
By type, the market is classified into head mounted eye tracker and remote eye tracker.
By component, the market is segmented into hardware and software
By application, the market is categorized into assistive communication, academic research, consumer behavior research, usability testing and other applications
By end-user industry, the market is divided into retail, automotive, healthcare, government and others.

Key Market Players

The key players operating in the China eye-tracking industry include companies such as:
• Tobii AB
• Smart Eye AB
• Lattice Semiconductor Corp
• Ogilvy
• Seeing Machines Limited
• AVSimulation
• Lumen
• Eyetech Digital Systems, Inc.
• EyeTracking
• Gazepoint
• Eyegaze
• Eyeware Tech
• SR Research Ltd.
• Pupil Labs
• Irisbond Crowdbonding, S.L.

KEY BENEFITS
• The China eye tracking market report provides a quantitative analysis of the current market and estimations from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a detailed analysis of the China eye tracking market trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the China eye tracking market is provided in the report.
• The competitive analysis of the market players along with their market share in the China eye tracking market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.