Australia Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications

Australia Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

The Australia Eye Tracking Market size was valued at USD 28.1 million in 2023, and is predicted to reach USD 93.1 million by 2030, at a CAGR of 17.5%from 2024 to 2030

The rising incidence of dementia among Australians in aged care facilities, coupled with projections of a global increase in the elderly population over the next three decades, is driving the demand for advanced eye-tracking technology in Australia. With more than half of residents in these facilities diagnosed with dementia, aged care providers globally are preparing for a significant rise in the elderly demographic. Researchers from South Australia’s Flinders University’s Caring Futures Institute are leveraging this technology to enhance communication and cater to the needs of older individuals, aligning with efforts by the Royal Commission into Aged Care Quality and Safety to improve aged care services nationwide. This focused approach on elderly care is fostering the adoption of eye-tracking solutions and contributing to the growth of the eye tracking market.

Moreover, the increasing adoption of eye tracking technologies within Australia's military and defense sectors is fueling significant growth in the country's eye tracking market. This rise in demand is primarily fueled by the necessity for advanced surveillance and monitoring capabilities that enhance situational awareness and operational efficiency. Australian military and defense organizations are increasingly integrating eye tracking technologies to analyze soldiers' visual behaviors, monitor fatigue levels, and improve training effectiveness. This adoption reflects a strategic shift towards leveraging cutting-edge technologies to strengthen national security and operational readiness. The deployment of these technologies underscores their crucial role in providing real-time insights and enhancing decision-making processes in complex operational environments, thereby driving the growth of eye tracking market trends in Australia.

However, the proliferation of alternative technologies, such as gesture recognition, unimodal methods, and multimodal activity recognition, significantly restrains the growth of the eye tracking market. Gesture recognition, for instance, uses mathematical algorithms to interpret human gestures, allowing device control through simple movements. This technology excels at recognizing emotions expressed through facial expressions, hand gestures, and body language. In industries like consumer electronics and gaming, where predicting user behavior is crucial, these alternative technologies provide valuable insights beyond the capabilities of traditional eye tracking. Consequently, the availability and adoption of such alternatives hinder the market's growth potential by offering competitive solutions that address diverse user needs and preferences.

On the contrary, swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the eye tracking market. This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

Segment Overview

The Australia eye tracking market is segmented on the basis of offering, deployment mode, application, and end-user industry.
By type, the market is classified into head mounted eye tracker and remote eye tracker.
By component, the market is segmented into hardware and software
By application, the market is categorized into assistive communication, academic research, consumer behavior research, usability testing and other applications
By end-user industry, the market is divided into retail, automotive, healthcare, government and others.

Key Market Players

The key players operating in the Australia eye tracking industry include companies such as:
• Tobii AB
• Smart Eye AB
• Lattice Semiconductor Corp
• Ogilvy
• Seeing Machines Limited
• AVSimulation
• Lumen
• Eyetech Digital Systems, Inc.
• EyeTracking
• Gazepoint
• Eyegaze
• Eyeware Tech
• SR Research Ltd.
• Pupil Labs
• Irisbond Crowdbonding, S.L.

KEY BENEFITS
• The Australia eye tracking market report provides a quantitative analysis of the current market and estimations from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a detailed analysis of the Australia eye tracking market trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the Australia eye tracking market is provided in the report.
• The competitive analysis of the market players along with their market share in the Australia eye tracking market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.