Africa Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030
The Africa Digital Marketplace Market size was valued at USD 10.25 billion in 2023, and is predicted to reach USD 20.23 billion by 2030, at a CAGR of 9.9% from 2024 to 2030.
Africa is poised for significant growth, with projections indicating the highest Compound Annual Growth Rate (CAGR) in the digital marketplaces market. This growth is driven by the expansion of online marketplaces across the continent. For instance, Amazon is set to launch its online marketplace, Amazon.co.za, in South Africa in 2024. This marks Amazon's first foray into the South African retail market, providing local sellers with the opportunity to reach customers nationwide. The platform aims to empower small- and medium-sized businesses by offering a diverse range of products, competitive pricing, and consumer convenience. As online marketplaces continue to evolve and expand their presence in Africa, they play a crucial role in driving the growth of the digital marketplace market and reshaping the retail landscape across the continent.
However, the expansion of the market is constrained by challenges stemming from cybersecurity threats and consumer trust issues. When consumers perceive online platforms as vulnerable to cyberattacks, they may hesitate to share personal information or engage in transactions due to concerns about privacy breaches or financial harm. This lead to reduced utilization of digital marketplaces and reluctance to participate in online shopping, thereby hindering market growth. Furthermore, instances of data breaches or fraudulent activities can damage the reputation of digital marketplaces, discouraging both consumers and businesses from active involvement in the online marketplace environment.
On the contrary, the integration of AR and VR technologies presents an opportunity for online marketplaces to offer users immersive and interactive shopping experiences. These technologies enable consumers to visualize products in real-world contexts, virtually test them before purchasing, and explore dynamic virtual environments. Such immersive encounters not only enhance customer engagement and nurture brand loyalty but also drive sales. Additionally, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations to users. Thus, the integration of AR and VR technologies can revolutionize the future of digital marketplaces by delivering innovative and captivating shopping experiences.
Segment Overview
The Africa Digital Marketplace industry is segmented based on platform, model type, and end users.
Based on platform, the market is segmented into desktop, mobile, and tablets.
Based on model type, the market is divided into Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C).
Based on end users, the market is bifurcated into commercial, and personal.
Key Market Players
Leading players operating in the Africa Digital Marketplace industry include:
Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Alibaba Group Holding Limited
Rakuten Group Inc.
Sea Limited
MercadoLibre Inc.
JD.com Inc.
Etsy Inc.
Allegro.eu
Kogan.com
SEEK
Carsales
REA Group Ltd.
Airtasker Ltd.
KEY BENEFITS
• The Africa digital marketplace market report provides a quantitative analysis of the current market and estimations through 2024-2030 that assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a deep dive analysis of the market trend including the current and future trends for depicting the prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.
• The competitive analysis of the market players along with their market share in the Africa digital marketplace market.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.
- 1 Introduction
- 1.1 Report Description
- 1.2 Research Methodology
- 1.2.1 Secondary Research
- 1.2.2 Data Analysis Framework
- 1.2.3 Market Size Estimation
- 1.2.4 Forecasting
- 1.2.5 Primary Research And Data Validation
- 2 Africa Digital Marketplace Market By Platform
- 2.1 Overview
- 2.2 Desktop Market
- 2.3 Mobile Market
- 2.4 Tablets Market
- 3 Africa Digital Marketplace Market By Model Type
- 3.1 Overview
- 3.2 Business To Business (B2b) Market
- 3.3 Business To Consumer (B2c) Market
- 3.4 Consumer To Consumer (C2c) Market
- 4 Africa Digital Marketplace Market By End-user
- 4.1 Overview
- 4.2 Commercial Market
- 4.3 Personal Market
- 5 Company Profiles
- 5.1 Amazon Inc.
- 5.1.1 Company Overview
- 5.1.2 Company Snapshot
- 5.1.3 Operating Business Segments
- 5.1.4 Product Portfolio
- 5.1.5 Business Performance
- 5.1.6 Business Segments
- 5.1.7 Geographic Segments
- 5.1.8 Key Strategic Moves And Development
- 5.1.9 Primary Market Competitors
- 5.2 Walmart Inc.
- 5.2.1 Company Overview
- 5.2.2 Company Snapshot
- 5.2.3 Operating Business Segments
- 5.2.4 Product Portfolio
- 5.2.5 Business Performance
- 5.2.6 Business Segments
- 5.2.7 Geographic Segments
- 5.2.8 Key Strategic Moves And Development
- 5.2.9 Primary Market Competitors
- 5.3 Ebay Inc.
- 5.3.1 Company Overview
- 5.3.2 Company Snapshot
- 5.3.3 Operating Business Segments
- 5.3.4 Product Portfolio
- 5.3.5 Business Performance
- 5.3.6 Business Segments
- 5.3.7 Geographic Segments
- 5.3.8 Key Strategic Moves And Development
- 5.3.9 Primary Market Competitors
- 5.4 Alibaba Group Holding Limited
- 5.4.1 Company Overview
- 5.4.2 Company Snapshot
- 5.4.3 Operating Business Segments
- 5.4.4 Product Portfolio
- 5.4.5 Business Performance
- 5.4.6 Business Segments
- 5.4.7 Geographic Segments
- 5.4.8 Key Strategic Moves And Development
- 5.4.9 Primary Market Competitors
- 5.5 Rakuten Group, Inc.
- 5.5.1 Company Overview
- 5.5.2 Company Snapshot
- 5.5.3 Operating Business Segments
- 5.5.4 Product Portfolio
- 5.5.5 Business Performance
- 5.5.6 Business Segments
- 5.5.7 Geographic Segments
- 5.5.8 Key Strategic Moves And Development
- 5.5.9 Primary Market Competitors
- 5.6 Sea Limited
- 5.6.1 Company Overview
- 5.6.2 Company Snapshot
- 5.6.3 Operating Business Segments
- 5.6.4 Product Portfolio
- 5.6.5 Business Performance
- 5.6.6 Business Segments
- 5.6.7 Geographic Segments
- 5.6.8 Key Strategic Moves And Development
- 5.6.9 Primary Market Competitors
- 5.7 Mercadolibre, Inc.
- 5.7.1 Company Overview
- 5.7.2 Company Snapshot
- 5.7.3 Operating Business Segments
- 5.7.4 Product Portfolio
- 5.7.5 Business Performance
- 5.7.6 Business Segments
- 5.7.7 Geographic Segments
- 5.7.8 Key Strategic Moves And Development
- 5.7.9 Primary Market Competitors
- 5.8 Jd.Com, Inc.
- 5.8.1 Company Overview
- 5.8.2 Company Snapshot
- 5.8.3 Operating Business Segments
- 5.8.4 Product Portfolio
- 5.8.5 Business Performance
- 5.8.6 Business Segments
- 5.8.7 Geographic Segments
- 5.8.8 Key Strategic Moves And Development
- 5.8.9 Primary Market Competitors
- 5.9 Etsy, Inc.
- 5.9.1 Company Overview
- 5.9.2 Company Snapshot
- 5.9.3 Operating Business Segments
- 5.9.4 Product Portfolio
- 5.9.5 Business Performance
- 5.9.6 Business Segments
- 5.9.7 Geographic Segments
- 5.9.8 Key Strategic Moves And Development
- 5.9.9 Primary Market Competitors
- 5.10 Allegro.Eu
- 5.10.1 Company Overview
- 5.10.2 Company Snapshot
- 5.10.3 Operating Business Segments
- 5.10.4 Product Portfolio
- 5.10.5 Business Performance
- 5.10.6 Business Segments
- 5.10.7 Geographic Segments
- 5.10.8 Key Strategic Moves And Development
- 5.10.9 Primary Market Competitors
- 5.11 Kogan.Com
- 5.11.1 Company Overview
- 5.11.2 Company Snapshot
- 5.11.3 Operating Business Segments
- 5.11.4 Product Portfolio
- 5.11.5 Business Performance
- 5.11.6 Business Segments
- 5.11.7 Geographic Segments
- 5.11.8 Key Strategic Moves And Development
- 5.11.9 Primary Market Competitors
- 5.12 Seek
- 5.12.1 Company Overview
- 5.12.2 Company Snapshot
- 5.12.3 Operating Business Segments
- 5.12.4 Product Portfolio
- 5.12.5 Business Performance
- 5.12.6 Business Segments
- 5.12.7 Geographic Segments
- 5.12.8 Key Strategic Moves And Development
- 5.12.9 Primary Market Competitors
- 5.13 Carsales
- 5.13.1 Company Overview
- 5.13.2 Company Snapshot
- 5.13.3 Operating Business Segments
- 5.13.4 Product Portfolio
- 5.13.5 Business Performance
- 5.13.6 Business Segments
- 5.13.7 Geographic Segments
- 5.13.8 Key Strategic Moves And Development
- 5.13.9 Primary Market Competitors
- 5.14 Rea Group Ltd.
- 5.14.1 Company Overview
- 5.14.2 Company Snapshot
- 5.14.3 Operating Business Segments
- 5.14.4 Product Portfolio
- 5.14.5 Business Performance
- 5.14.6 Business Segments
- 5.14.7 Geographic Segments
- 5.14.8 Key Strategic Moves And Development
- 5.14.9 Primary Market Competitors
- 5.15 Airtasker Ltd.
- 5.15.1 Company Overview
- 5.15.2 Company Snapshot
- 5.15.3 Operating Business Segments
- 5.15.4 Product Portfolio
- 5.15.5 Business Performance
- 5.15.6 Business Segments
- 5.15.7 Geographic Segments
- 5.15.8 Key Strategic Moves And Development
- 5.15.9 Primary Market Competitors
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