The Marketing Automation Software Market size is estimated at USD 6.85 billion in 2024, and is expected to reach USD 15.36 billion by 2029, growing at a CAGR of 17.54% during the forecast period (2024-2029).
Due to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in spending.
The marketing automation software market has several products available with a number of companies in the market, making it highly fragmented. Hence, innovation in the market is crucial, as consumers opt for products with the latest features. The capital expenditure is also high, which has helped companies with powerful competitive strategies to move forward rapidly.
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