Xanthan Gum Market - Growth, Trends, and Forecasts (2023 - 2028)

Xanthan Gum Market - Growth, Trends, and Forecasts (2023 - 2028)

The Global xanthan gum market is expected to register a CAGR of 5.7% during the forecast period.

• Xanthan gum is derived from plant-based sugars and bacteria. It is mainly used in the food industry due to its thickening and stabilizing properties. Besides, it also improves the texture, consistency, flavor, shelf life, and appearance of food products. Additionally, it prevents foods from separating and allows them to flow smoothly out of their containers. Due to its robust functional properties, xanthan gum is commonly employed in formulations of bakery products, fruit juices, soups, ice cream, sauces, gravies, gluten-free products, and others.
• In addition, clear regulatory guidelines are fueling the market growth. For instance, the United States Food and Drug Administration (FDA) recognized using xanthan gum for direct human consumption as safe under the Code of Federal Regulations (CFR) 21, allowing use in food and beverage and pharmaceutical products. However, the regulatory body has set apart some prescribed conditions for using xanthan gum in food products.
• Xanthan is a vegan- and vegetarian-friendly hydrocolloid that readily complies with halal and kosher claims. Thus, it remains a promising substitute for other animal-sourced hydrocolloids for manufacturers willing to cater to a vegetarian consumer base.
• The additive finds a vast application across the food industry, with greater efficacy when combined. In salad dressings, xanthan, combined with alginate or pectin, helps provide a much cleaner mouthfeel. Due to a high rate of pseudo-plasticity, it even helps keep the dressings on top of salads, increasing its desirability in the application.

• Xanthan gum is a common food additive used as a substitute for gluten, the protein that gives wheat flour its structure. It is generally used with non-gluten-containing flour to make gluten-free products with good structure and texture.
• This demand is due to the growing awareness of the health issues resulting from gluten consumption, such as celiac disease, and the regulatory guidelines from the Food and Drug Administration (FDA) and the United States Department of Agriculture (USDA) to limit gluten content in food products. In gluten-free baking, xanthan gum acts as a binder, a gluten substitute that holds the bakes together, prevents them from being too crumbly, and greatly improves their texture.
• As per Celiac Disease Association, over 0.5% of the North American population has a celiac condition, and the proportion is even higher than 1% in several European countries such as the United Kingdom and Ireland. Growing awareness regarding celiac disease, its symptoms, and the more accurate and less invasive diagnostic testing further increases the celiac-diagnosed population globally.
• Presently there are no treatments for celiac conditions, and the only way to manage the symptoms of the disease is to consume a strict gluten-free diet. This has been driving the demand for gluten-free products and benefitting the associated ingredients such as xanthan gum in the market.

• Asia Pacific region is expected to account for the largest share owing to its increased use of the food and beverage sector, especially bakery industries. Also, urbanization, a rising standard of living, expansion of retail stores, availability of disposable income, and supportive economic factors are paired to boost the market growth.
• For instance, the Chinese economy is growing significantly, and the rapid urbanization and income growth contribute to diversifying the Chinese diet and creating a demand for high-value products like gluten-free products, thereby increasing the demand for xanthan gum. In addition, increased investment and exploration projects initiated by the government across the region are fueling the market.
• India has one of the largest populations of people living with celiac disease in the world, being a major wheat-consuming country. This has slowly led to a rise in health consciousness among people, driving the market for gluten-free processed foods, such as crackers, bread, biscuits, and cookies, in the country. This, in turn, is increasing the opportunity for the growth of xanthan gum in the market as the ingredient is majorly used as a binder and emulsifier in gluten-free products.

The xanthan gum market is highly competitive, with many domestic and multinational players competing for market share and product innovation, which is an effective strategic approach adopted by leading players. Some prominent players in the market include Cargill Inc., Archer Daniels Midland Company, Deosen Biochemical Ltd., CP Kelco ApS, and DuPont de Nemours, Inc., among others. Due to the experience and expertise of these leading companies in the global food additives segment, these leading players can focus on developing new products. Further, economies of scale and high brand loyalty among consumers give these companies an upper edge. Additionally, mergers, expansion, acquisitions, and partnerships with other companies are common strategies to enhance the company's presence and boost the market.

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