Wi-Fi Network Equipment Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

The Wi-Fi Network Equipment Market size is estimated at USD 28.03 billion in 2025, and is expected to reach USD 55.77 billion by 2030, at a CAGR of 14.75% during the forecast period (2025-2030).

The growth of the market studied is propelled by several factors, including the increasing demand for high-speed internet, the emergence of technologies such as 5G, the expansion of mobile computing, the rising adoption of smart homes, and the growing demand for consumer electronics. These drivers collectively underscore the need for robust network infrastructure and advanced connectivity solutions. The market is also experiencing a transition toward more integrated and efficient systems to meet the evolving expectations of consumers and enterprises.

Key Highlights

  • As global internet usage continues to expand, both consumers and businesses are increasingly seeking faster connectivity. This demand is further intensified by the widespread use of data-intensive applications, including video streaming, online gaming, and cloud computing. High-speed internet has transitioned from being a luxury to becoming a fundamental necessity in both personal and professional environments. Moreover, the growing penetration of Internet services in emerging markets is anticipated to create substantial growth opportunities for the market.
  • In response to these trends, manufacturers of Wi-Fi network equipment are focusing on the development of innovative technologies to address these escalating demands. This has resulted in the rapid adoption of advanced Wi-Fi standards, such as Wi-Fi 6 (802.11ax) and the forthcoming Wi-Fi 7 (802.11be). These advanced standards offer enhanced performance, reduced latency, and improved efficiency, thereby driving the demand for compatible network equipment.
  • Furthermore, the integration of these standards into a wide range of devices and applications is expected to further accelerate market growth during the forecast period. Continuous advancements in wireless technology and increased investments in research and development are poised to play a critical role in shaping the market's growth trajectory in the coming years.
  • The Wi-Fi network equipment market continues to grow, fueled by digital transformation and the adoption of advanced Wi-Fi standards. However, security and privacy concerns present significant challenges. Cyber threats, including hacking, data breaches, and unauthorized access, undermine confidence in Wi-Fi infrastructure, slowing adoption rates in both business and public networks.
  • The increasing demand for high-speed internet connectivity in both consumer and industrial sectors has positioned the Wi-Fi network equipment market as a critical component of modern The growing reliance on digital services, remote work, and smart devices further highlights the importance of Wi-Fi network equipment in supporting global connectivity. Infrastructure. This demand is driven by a combination of macroeconomic trends, technological advancements, and geopolitical developments.

Wi-Fi Network Equipment Market Trends

The Enterprises Segment is Expected to Witness Significant Growth

  • Digital transformation, hybrid work models, and cloud adoption are driving the growth of the Wi-Fi equipment market, with enterprises leading the charge. Industries such as corporate offices, healthcare, retail, and education are enhancing their Wi-Fi infrastructures to improve productivity and deliver superior customer experiences.
  • As enterprises migrate workloads to major cloud platforms like AWS (Amazon Web Services), Microsoft Azure, and Google Cloud, the need for high-speed, low-latency Wi-Fi connectivity continues to grow. Flexera Software's latest report highlights that 80% of surveyed enterprises have adopted Microsoft Azure for public cloud usage. For instance, in November 2024, NTT DATA, a global leader in digital business and IT services, expanded its strategic partnership with Google Cloud to accelerate the adoption of cloud-based data analytics and generative AI solutions across key markets in the Asia Pacific region.
  • Similarly, in May 2024, Bharti Airtel entered a long-term collaboration with Google Cloud to deliver cloud solutions to Indian businesses. This partnership will provide a suite of advanced cloud solutions from Google Cloud, enabling faster cloud adoption and modernization for Airtel’s customers. Additionally, Airtel will offer cloud-managed services to over 2,000 large enterprises and one million emerging businesses. According to International Data Corporation, the Indian public cloud services market is projected to reach USD 17.8 billion by 2027, underscoring the significance of this collaboration.
  • Enterprises are increasingly implementing IoT-enabled smart office solutions, including Wi-Fi-controlled smart lighting and HVAC systems, wireless surveillance cameras for enhanced security, and conference rooms equipped with wireless screens, smart assistants, and voice control. The growing adoption of Wi-Fi-connected IoT devices necessitates high-density Wi-Fi solutions capable of managing multiple simultaneous connections, thereby driving market growth.
  • Furthermore, organizations are upgrading corporate Wi-Fi infrastructure to support high-capacity video conferencing, cloud collaboration, and remote access. Businesses are focusing on Wi-Fi equipment with advanced security features to protect sensitive data and comply with industry regulations.

Asia Pacific to Register Major Growth

  • China has established itself as a large producer of Wi-Fi networking equipment, with well-known manufacturers like Shenzhen Newlotus Technology Co., Ltd., TP-Link Technologies Co., Ltd., Huawei Technologies Co., Ltd., and Tenda Technology Co., Ltd. These companies offer a wide range of Wi-Fi products to meet different customer needs, playing a key role in the growth of the Wi-Fi equipment market in the country.
  • For instance, in October 2024, Huawei Technologies Co., Ltd.'s entire Wi-Fi 7 lineup received the Wi-Fi CERTIFIED 7 badge, showing its strong innovation and performance, as noted on the Wi-Fi Alliance (WFA) website. So far, Huawei has 22 Wi-Fi 7 products certified, making it the vendor with the most Wi-Fi CERTIFIED 7 products. With the rise of Wi-Fi 7, Huawei is improving wireless network experiences, security, and other important features. This helps Huawei provide strong support to industries like smart manufacturing, education, and finance.
  • The Wi-Fi network equipment manufacturers have advanced factories in China, where they design and produce Wi-Fi networking equipment. These factories use modern technology and machines to ensure high quality. Some manufacturers also offer Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM) services, allowing clients to customize their Wi-Fi products. This flexibility helps the market grow further. In addition to manufacturers, many trading companies in China focus on exporting Wi-Fi networking equipment to other countries. These companies help to ship the equipment worldwide and support the growth of China's Wi-Fi equipment market.
  • Telecom companies expanding Wi-Fi services are expected to increase the need for access points and gateways across India. For example, in November 2024, Bharat Sanchar Nigam Limited (BSNL) launched a national Wi-Fi roaming service. This service gives BSNL's fiber-to-the-home (FTTH) customers more flexibility, allowing them to use high-speed internet even when they are not at home. With this service, FTTH customers can connect to any of BSNL's Wi-Fi hotspots across the country at no extra cost, helping them save on data expenses. The growing number of Wi-Fi hotspots will increase the demand for Wi-Fi networking equipment in the country during the forecast period.
  • Technological advancements in Japan's Wi-Fi market are driving a corresponding surge in demand for updated network equipment. For instance, in September 2024, SoftBank Corp unveiled plans for "Air Terminal 6," marking Japan's debut of a Wi-Fi 7-compatible home router. Set to launch in late November, this router promises 5G speeds peaking at 2.7 Gbps and will be accessible in select regions. SoftBank, a leading mobile network operator, highlighted the router's seamless integration with its "SoftBank Air" internet service as a groundbreaking initiative. Powered by a high-performance chipset from MediaTek Inc., the router ensures enhanced communication stability, particularly with Wi-Fi 7-compatible smartphones, due to its advanced multi-link operation capability.

Wi-Fi Network Equipment Industry Overview

The presence of numerous manufacturers in the studied market is anticipated to intensify competitive rivalry during the forecast period. Prominent market players, including Cisco Systems Inc., Hewlett Packard Enterprise Company (HPE), Telefonaktiebolaget LM Ericsson, and Huawei Technologies Co., Ltd., play a significant role in shaping the overall market dynamics.

These leading companies allocate substantial investments toward research and development to enhance the performance of their Wi-Fi network equipment, which is critical for maintaining competitiveness. The presence of well-established firms with considerable resources and technological expertise heightens competition as they strive for market leadership and aim to outperform one another with superior product offerings.

The Wi-Fi network equipment market is characterized by rapid technological advancements. Innovations such as the deployment of Wi-Fi 6 and the anticipated introduction of Wi-Fi 7 standards have spurred a competitive race among manufacturers to develop equipment compatible with these new protocols. This technological competition drives frequent product launches and upgrades, compelling companies to continuously improve their offerings.

With multiple competitors offering similar products, price competition has emerged as a key factor. Companies often adopt aggressive pricing strategies to capture market share, which can result in reduced profit margins across the industry. Consequently, competitive rivalry extends beyond pricing to include the capabilities and performance of Wi-Fi network equipment.

The studied market is experiencing fluctuations driven by increasing consolidation, technological advancements, and geopolitical factors. Furthermore, the intensity of competition is expected to escalate due to the growing vertical integration of foundries and IDMs, supported by their revenue-driven investment capabilities.

In a market where innovation serves as a critical driver of sustainable competitive advantage, competition is projected to intensify further, particularly in light of the anticipated growth in demand from end-users.​

Overall, the intensity of competitive rivalry remains moderately high, mainly driven by the strong presence of the prominent players involved in the market studied.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support


1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Analysis of Macro-Economic Scenarios
4.4 Regulatory Landscape Related to Internet Services
4.5 Regulatory Landscape Related to Internet Services
4.5.1 Coverage on Data protection Guidelines in Various Countries
5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Growth in the use of Connected Devices and BYOD Policy
5.1.2 Rising Digital Transformation in the Enterprises
5.1.3 Ongoing Technological Advancements in Wi-Fi Technology (Wi-Fi 6 Standard Implementation, etc.)
5.2 Market Restraints
5.2.1 Data securities and Privacy Concerns
5.2.2 Concerns Related to Wi-Fi Implementation in Outdoor Areas
5.3 Insights on Wi-Fi Connectivity standards
5.3.1 Coverage on 802.11b, 802.11a, 802.11g, 802.11n, 802.11ac, and 802.11ax
5.4 Case Study Analysis
5.5 Overview of Adoption Trends of Guest Enterprise Wi-Fi Offerings
5.5.1 Growth Drivers (Increasing Need for Customer Engagement and Loyalty| Growing Trends of BYOD in Enterprises | Need for Enhanced Cyber Security Measures for Enterprises Assets with Reliable Wi-Fi Access)
5.5.2 Overview of Enterprise Wi-Fi Hotspot Management Solution and Key Features (Including Analytics)
5.5.3 Industry-wise Use Cases
5.5.3.1 Coverage on Travel and Hospitality, IT and telecom, Retail and E-commerce, Education, BFSI, etc.
5.5.4 Brief About Major Vendors and Their Offerings
5.5.4.1 Coverage on Purple WiFi, Noniussoft, AVSystem, Wanaport, etc.
6 MARKET SEGMENTATION
6.1 By Equipment Type
6.1.1 Access Points
6.1.2 Gateways
6.1.3 Routers and Extenders
6.1.4 Others (Cables, Interface, Modules, etc.)
6.2 By End User
6.2.1 Consumers
6.2.2 Enterprises
6.3 By Geography***
6.3.1 North America
6.3.1.1 United States
6.3.1.2 Canada
6.3.2 Europe
6.3.2.1 United Kingdom
6.3.2.2 Germany
6.3.2.3 France
6.3.3 Asia
6.3.3.1 China
6.3.3.2 India
6.3.3.3 Japan
6.3.4 Australia and New Zealand
6.3.5 Middle East and Africa
6.3.5.1 Saudi Arabia
6.3.5.2 United Arab Emirates
6.3.5.3 South Africa
6.3.6 Latin America
6.3.6.1 Brazil
6.3.6.2 Mexico
7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Cisco Systems Inc.
7.1.2 Hewlett Packard Enterprise Company (Aruba Networks)
7.1.3 CommScope Holding Company, Inc. (Ruckus Networks)
7.1.4 Telefonaktiebolaget LM Ericsson
7.1.5 Huawei Technologies Co. Ltd
7.1.6 Extreme Networks, Inc.
7.1.7 Ubiquiti Inc.
7.1.8 D-Link Corporation
7.1.9 TP-Link Corporation
7.1.10 NETGEAR Inc.
8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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