Wheatgrass Product Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Wheatgrass Product Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global wheatgrass product market is projected to grow at a CAGR of 11.14% during the forecast period.

Key Highlights

• Wheatgrass, being a rich source of dietary fiber and micronutrients (vitamins and minerals), the food processing industry is seeking to incorporate it as a nutritional enhancement ingredient, as well as to develop stand-alone functional food and beverage products.
• Owing to its anti-oxidation and detoxification traits, pharmaceutical industries are also adopting wheatgrass as an active ingredient in many of their formulations.
• The cosmetic industry is also increasingly utilizing wheatgrass for developing natural skin care and hair care products.

Key Market TrendsGrowing Demand for Wheatgrass Beverage

Wheatgrass product is gaining popularity among consumers, due to its various benefits over health. Health conscious consumers and athletes are the major consumers of wheat grass products, either in juice or powder form. Wheat grass contains up to 70% chlorophyll which promotes oxygen in the body. In addition, it contains high antioxidants, is rich in vitamins and minerals, acts as detoxifier as it contains superoxide dismutase (SOD), and comprises of enzymes that help in digestion. Wheatgrass juice/products are gluten free, which is another major factor that boosts its sale. Middle aged and elderly consumers readily invest in wheatgrass products to support their immunity system. This has led the manufactures to extend their research activities for bringing new formulations or for expanding the range of wheatgrass products to cater various consumers’ needs and preferences.

North America Holds the Largest Share in Wheatgrass Market

North America region has the largest share in the global wheatgrass product market, followed by Europe. The United States dominates the market for wheatgrass products, driven by the increased health-conscious consumers and growing demand for organic food products. Asia-Pacific region is expected to have a growth potential for wheatgrass products, propelled by growing ageing population, rising disposable income, increased health consciousness. Majority of leading manufacturers in the wheatgrass products market target the opportunities posed by emerging economies like China and India to expand their revenue base.

Competitive Landscape

Companies are focusing on developing new product innovation, based on value-added ingredients, to compete in the market. Some of the leading manufacturers and suppliers of the wheatgrass products include PINES International, Inc, Nutriblade, and Bondi Wheatgrass, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

NAVITAS ORGANICS
Bondi Wheatgrass Juice Company
PINES International, Inc
Naturya
Amazing Grass
Bondi Wheatgrass Juice Company
NOW Foods
Myprotein
Urban Health

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