Wheat Bran Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Wheat Bran Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The Global Wheat Bran Market is projected to grow at a CAGR of 4.5% during the forecast period (2020-2025). Bran, also known as miller's bran, is the hard outer layer of cereal grain. It consists of the combined aleurone and pericarp. The use of wheat bran for human consumption has increased over the years due to its several health benefits. Wheat bran is also exported worldwide and as a major feed commodity. Wheat bran is a bulky feed that can be used to lighten dense, heavy feed mixtures and it can be readily incorporated into mashes. In recent times, hydrolyxed wheat bran is being used in the cosmetic industry as well. Due to the high production of wheat across the globe, the availability of wheat bran is not likely to see negative changes, this in turn will drive the growth of the market in the forecast period.

The health benefits of wheat bran is a vital reason for the growth of the market in recent times. Nutritional effects, mechanical effects in the gastrointestinal tract due to its fiber content and antioxidant effects arising from its phytochemical constituents are attracting customers to buy wheat bran products Wheat bran has higher antioxidant activity than other milled fractions and contains various components such as phytic acid, polyphenols, vitamins, and minerals. These components of wheat bran possess health benefits for humans, including preventative effects against cancer and type two diabetes. It has zero saturated fat and zero cholesterol, thus being suitable food for people with certain medical conditions and diet restrictions. Thus, this drive for healthy food is likely to aid the growth of the wheat bran market in the forecast period.

The rising demand for animal feed options in the Asia-Pacific region especially in India, Malaysia, Thailand, etc., is making the market of wheat bran animal feed grow steadily in the region. Wheat bran is suitable for all livestock feeding and very palatable to most classes of animals as well. In Asia Pacific countries, consumption is also more as people from this region suffers from more cardiovascular diseases as compared to the rest of the world. The study says, cardiovascular disease (CVD) is the leading cause of death in the world and half of the cases of CVD are estimated to occur in Asia. Hence, the demand for wheat bran in the Asia Pacific region is growing in all application sectors and is likely to follow the same trend during the forecast period.

The global wheat bran market is concentrated in the Asia-Pacific and North America region and is moderately fragmented among small regional and few international players. Leading companies focused on acquiring small manufacturing for expansion of the business in local as well as foreign markets. Some of the players have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign market. Few major players are Star of the West Milling Co., Hindustan Animal Feeds, Astra Alliance, Wilmar International Ltd, and Siemer Milling Company. The leading companies focused on the expansion of the business across regions are setting up a new plant for increasing production capacity as well as an elaborate product line.

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