Web Analytics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The Web Analytics Market is projected to grow from USD 5.84 billion in 2021 to USD 18.33 billion in 2027 and is expected to register at a CAGR of 15.2% over the forecast period. The global web analytics market is anticipated to gain momentum from the steady rise in marketing automation and online shopping trends. The increasing awareness about the effective utilization of large chunks of unorganized, random data and improving the performance of web analytics solutions are expected to create enormous opportunities in the market.
Key HighlightsThe market is mildly concentrated, with many players working within national and international boundaries. The players adopt strategies like product innovation and mergers and acquisitions in the market to stay ahead of the competition. The major players in the market are Google, Microsoft Corporation, Facebook Inc., and Adobe Systems, among others. Some of the key developments in the market are:
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