Vitamin D Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Vitamin D Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global vitamin D supplements market is projected to grow at a CAGR of 7.2% during the forecast period (2020 - 2025).

Key Highlights

• Dietary supplements are continuously evolving, in order to cater to the niche population segments (pregnant and breastfeeding women, geriatric, and pediatric nutrition) and due to intensive fortification initiatives undertaken by governments, the world over. The increasing awareness related to vitamin supplements has led to favorable sentiments toward the vitamin supplements market.
• The demand for Vitamin-D supplements surged during the coronavirus pandemic, primarily due to bulk buying behaviour of consumers. In fact, it is speculated that bulk purchases is not merely a lockdown-induced trend but is expected to stay throughout 2020, as consumers are trying to reduce the number of store visits as a part of social distancing. Even while shopping for supplement products online, in order to receive more value for their delivery charges, consumers tend to engage in bulk purchases.​

Key Market TrendsGrowing Acceptance of Dietary Supplements in Healthy Diets

Dietary supplements, such as vitamins, minerals, botanicals, enzymes, fatty acids, and proteins, help promote general health and well-being, by preventing nutritional deficiency diseases. The preferences for dietary supplements is growing tremendously due to the global demographic trend with the rising aging population, increasing lifestyle-related diseases, and increasing costs of healthcare. Increasing sales of sports nutrition on account of growing fitness trends and sports activity, with new product launches, is likely to have a significant impact on the industry. Regulatory agencies are paying more attention to dietary supplement health claims and hence, the industry is becoming more regulated.

North America Holds the Largest Share of the Global Vitamin D Market

The Vitamin D market in the region is led by high cases of orthopedic and bone-related issues. According to a report by the US Bone and Joint Health Initiative, “One in two Americans have a musculoskeletal condition, costing an estimated USD 213 billion each year, in treatment and lost wages”. Additionally, an estimated 126.6 million Americans (one in two adults) are affected by a musculoskeletal condition- comparable to the total percentage of Americans, living with a chronic lung or heart condition.​Thus, the stats suggest a high burden on healthcare and consumer's personal expenditure that goes into the cure of bone treatment, increasingly leading them toward a better alternative industry of vitamin D supplements.

Competitive Landscape

The global Vitamin D supplement market is highly fragmented owing to a number of players involved at all global, regional, and local levels. The leading participants, including Pfizer, Nature’s Bounty Co, Amway, Pfizer Inc., and GlaxoSmithKline plc., hold a prominent share of the market. The established players in the market are focusing on rapid expansion and new product launches, in order to gain a better market share, efficient results, and competitive edge over newer competitors.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Amway
General Nutrition Centers, Inc.
Otsuka Holdings Co. Ltd
Everidis Health Sciences LLC
Sapien Products LLC
Pfizer Inc.
The Nature's Bounty Co.
THQ Nordic AB

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