Vietnam Floriculture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Vietnam Floriculture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The export market for cut flowers in Vietnam is estimated to register a CAGR of 10.18%, during the forecast period (2020-2025). The drivers identified in this market are favorable agro-climatic conditions for rose, chrysanthemum, and other ornamental plants and lower prices of floricultural produce. The restraints identified in this market are lack of adequate awareness on cultivation measures and marketing of flowers and high cost for the adoption of modern technology.

Key Market TrendsFavorable Agro-climatic Conditions

Vietnam has two different climatic regions, namely the subtropical region in the north and the tropical region in the south. Moreover, there are regions with a, particularly temperate climate. Owing to varied climatic conditions, tropical, subtropical, and temperate flowers can be grown throughout the year, in the country. Lam Dong province is considered the ‘golden land’ for developing tropical and temperate flowers in the country, due to its ideal conditions, such as suitable day and night temperatures, and enough flat land for large-scale production. Vietnam accounts for a number of river deltas with fertile alluvial soil, which is suitable for large-scale production of cut flowers.

Cut Flowers Dominate the Market

The export market value for roses in Vietnam to the rest of the world is projected to witness a CAGR of 3.06%, during the forecast period. In Vietnam, roses are the fourth largest category of cut flowers being exported to other countries, and with the sector taking shape, the share of roses is likely to improve, over the forecast period. The popular varieties are the white and red rose in Quang and light yellow, light pink, dark yellow, and dark red rose in Dalat, and black red and creeping rose in other places. The favorable conditions of Vietnam for growing flowers have helped attract an increasing number of foreign investors to the Lam Dong province. These investments have developed growing areas, provided cultivation techniques, and have also helped establish distribution centers.

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Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Industry Attractiveness - Porter's Five Force Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Country Profile
4.6.1 Business Opportunities
4.6.2 PESTLE Analysis
5 MARKET SEGMENTATION
5.1 Type of Flowers
5.1.1 Cut Flowers
5.1.1.1 Rose
5.1.1.2 Chrysanthemum
5.1.1.3 Orchid
5.1.1.4 Carnation
5.1.1.5 Lilies
6 VALUE CHAIN & TRADE ANALYSIS
6.1 Value Chain Analysis
6.2 Distribution Channel Analysis
6.3 Trade Analysis
6.3.1 Import Analysis
6.3.2 Export Analysis
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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