Vanillin Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Vanillin Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global vanillin market was valued at USD 886.5 million in 2021, and is projected to grow by registering a CAGR of 8.13% during the forecast period, 2022-2027.

The vanillin market has been widely affected by the COVID-19 pandemic at different stages, right from the procurement of raw materials to the production of the end product. Initially, manufacturers faced challenges in sourcing their raw materials from different parts of the world due to the lockdown, while the shortage of labor for operating the manufacturing facilities and transportation was a major setback for many manufacturing units. For instance, according to The Observatory of Economic Complexity (OEC), the export of vanilla beans decreased by 17.4%, from USD 1.14 billion to USD 937 million between 2019 and 2020.

Over the review period, the growth of the vanillin market is driven by its diversified applications in end-user industries, from food and beverages to pharmaceuticals. Due to the continued trend of natural ingredients, the market has seen an increase in demand for natural vanillin. Major food companies such as Nestle, Unilever, and Kellogg’s had vowed to eliminate artificial flavors and ingredients from their products. However, with respect to vanillin, the availability of natural vanillin has been scarce, and this has been a major challenge for the food manufacturers who want to shift to natural ingredients.

Key Market TrendsDeficient Vanilla Production Drives Synthetic Market

Global production of natural vanilla is low as compared to the demand from across the globe. Less than 1% of vanilla flavor comes from actual vanilla orchids. With demand on the upswing, trade in the coveted flavor is out of balance. Synthetic vanillin is now used more often than natural vanilla extract as a flavoring agent in foods, beverages, and pharmaceuticals due to the difficulties in sourcing natural vanillin ingredients and the costs involved. Synthetic vanillin exhibit higher functionality and stability in products and is more commonly used in most applications. Synthetic vanillin manufacturers have been working on value addition to their offerings. For instance, in January 2022, Foodmate Co. Ltd. declared the launch of the FoodVanil product, which steadily releases the essence of vanilla beans at more than 200℃ temperatures. This increased stability of vanillin at higher temperatures opens up new application areas for vanillin thus, driving the market growth.

Moreover, the production of natural vanilla from vanilla beans is extremely labor-intensive. Due to the high cost of vanilla beans, flavor/fragrance companies have long used chemistry to develop a cheaper, chemically synthesized vanillin. Food makers are confronting high costs for natural vanilla, reformulation challenges, complicated labeling laws, and difficult regulations regarding the natural label.

Europe Remains the Dominant Region

Europe is one of the leading regions in the vanillin market, due to the rising demand from emerging economies in the region. The food processing, cosmetics, and pharmaceutical/medicinal industries are the main end users of vanillin in the European market. According to the Centre for the Promotion of Imports, the United Kingdom is one of the leading importers of vanillin. The import of vanilla oleoresin to the United Kingdom from 2015-2019 saw a growth of 39%. The major exporters to the United Kingdom as per the Eurostat data are Netherland and India. Netherland accounts for approximately 75% of export, and the rest is 25% by India.

Vanillin is a common scent component used in various aromatic goods and other personal care products. The largest cosmetic industry in Europe is Germany, France, and Italy which is augmenting the demand for vanillin in the region. Using vanillin as a fragrance in cosmetics by brands like Loreal, P&G, and others indicates that the vanillin market will grow parallelly with the cosmetic industry.

Competitive Landscape

The global vanillin market is highly consolidated with the top players controlling the major shares in the vanillin market. The major global players have geographical reach and brand awareness, which gives them a competitive edge. Some key players in the global vanillin market include Jiaxing Zhonghua Chemical Co Ltd., Solvay SA, Liaoning Shixing Pharmaceutical & Chemical CO. Ltd, Borregaard AS, and Merck KGaA. The major manufacturers are focusing on increasing their production capacities to meet the demand for vanillin. Companies are diversifying their products and expanding their operations to have a competitive advantage.

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