United States Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

United States Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United States yogurt market is projected to grow at a CAGR of -2.49% during the forecast period.

Key Highlights

• The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on.
• The country’s growing population has strongly contributed to the growth of dairy-free yogurts and number of flavor combinations available in the yogurt market, such as coconut, cranberry, pineapple, strawberry, and others, are also accelerating the market for flavored dairy-free yogurts at a faster pace.
• The distribution channels, primarily supermarkets/hypermarkets (Holding a major share) and online channels, are offering a wide range of new varieties of yogurts from Icelandic to Australian to coconut-based yogurts, which, in turn, is capturing the taste pallets and nutritional requirements of the consumers, under different age groups.

Key Market TrendsGrowing Digestive Heath Concerns Heating up Demand for Probiotic Products

The high prevalence of digestive disorders in the country have benefitted the demand in probiotics market across the country. Yogurt, being a probiotic, is available in both drinkable as well in traditional form under different flavors, which makes it one of the most-preferred food product by the consumers who are seeking the benefits for their digestive health. Probiotics are a driving force within the booming digestive health products category, and they are being consumed by people of all age groups in the country. The progressive inclination of American consumers toward the digestive health-oriented products has involved probiotic food products, including yogurts as a requisite in list. The yogurt is perceived as one of the healthiest and protein-rich on-the-go snacks for the consumers. Furthermore, they have paved way for the manufacturers to constantly invest in product innovation, in order to capture the evolving consumer trend and gain competitive advantage in the market.

Growing Indulgence of Different Flavors in Both Dairy as well as Dairy Free Yogurts

The American consumer base has become more diverse with increasing Hispanic and Asian populations, which, in turn, has brought the desire for global flavors, such as coconut cream and finely milled chia seeds, elderflower, yogurt infused with nut butters (almond, hazelnut, and cashew), and others, into the mainstream. The sales of yogurt in the country attained a strong growth in the past couple of years, which is strongly led by the rapid rise in flavored Greek yogurt. However, the market for yogurt manufacturers remains challenging, as mounting competition from the number of local as well as global players and consumer preference continue to evolve for more flavor variants in yogurt. As an increasing number of Americans are ascribing to vegan diets and are constantly seeking for dairy alternatives with innovative flavors, the number of flavored dairy-free yogurts, as well as drinkable yogurts, such as almond, coconut, soy, cashews, pea yogurt, and others have taken a significant share in supermarket shelves.

Competitive Landscape

The United States yogurt market is consolidated with the major five players, namely Danone, Chobani LLC, General Mills Inc., Lactalis, and Fage USA Dairy Industry Inc., holding the prominent shares. Product development is the most adopted strategy by the players operating in the market. Mergers and acquisition are the other approach implemented by players in the market, as a part of expanding their product portfolio and capturing more of the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Danone
Chobani LLC
General Mills Inc.
FAGE USA Dairy Industry Inc
Lactalis
Dairy Farmers of America Inc.
Anderson Erickson Dairy
Tillamook County Creamery Association

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