United States Small Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

United States Small Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United States Small Kitchen Appliances Market is currently the most exciting and innovative space. The market is witnessing a huge amount of growth, innovation, and consumer engagement, owing to the changing taste of the consumers and the continuously evolving lifestyle.

The market is registered a moderate growth in 2019. Changing and continuously evolving consumer buying patterns, including an increase in the percentage of consumers who are purchasing houseware online, create both opportunities and uncertainty for the growth prospects within the small appliance category, as well as for all the individual retailers and several industry participants.

The major players in the industry are continuously focusing on innovation to reach the growing and changing consumer tastes in the market studied. The Hamilton Beach brand is ranked as the number one small kitchen appliance brand in the United States, in terms of the total number of units sold. Kitchen Collection (KC), a subsidiary of the Hamilton Beach Group, is the leading specialty retailer of kitchen and related products in the outlet malls throughout the United States.

Key Market TrendsGrowing Preference For Small Kitchen Appliances Among Millennials

Eco-conscious millennials are highly inclined toward small-space appliances, as they use a lesser amount of energy to run compared to full-sized appliances. The small-space appliances are available in several sizes, from 18 to 28 inches wide in refrigerators, ranges, exhaust hoods, dishwashers, built-in coffee makers, and washers and dryers.

The trend of small kitchen appliances gained momentum among the millennial population, as they started purchasing multi-functional appliances or replacing traditional or conventional models of appliances. Thus, the growing trend of small kitchen appliances among the millennials in the United States serves as a major driver for the market studied.

The Keurig coffee machine (three of the top 10 small kitchen appliances year-to-date) is replacing the traditional coffee makers, offering a much quicker and more convenient cup of coffee for today's on-the-go consumer. The Instant Pot (seven of the top 10 small kitchen appliances year-to-date) combines a pressure cooker, slow cooker, rice cooker, and several other functions into a single device.

Technological Advancements are Drving the Market

AI-enabled kitchen appliances are gaining importance due to technological advancements, such as voice control and artificial intelligence, that make the intelligent assistant a control center for the connected homes. Smart home devices and the AI assistants, such as Alexa, Siri, and OK Google, to start or stop kitchen appliances is expected to transform the market.

GE Appliances, Samsung, and Electrolux are key players who are increasingly using technological innovation in the market. Additionally, leading vendors, such as LG and Kitchen Aid, are investing in the AI-enabled smart appliances, like smart refrigerators, ovens, and dishwashers, to attract the maximum number of consumers in the market.

A few of the major factors that drive the demand for smart kitchen appliances include higher internet penetration, an increased supply of mobile entities, improvements in wireless communications, the emergence of cloud services, higher demand for low energy high-performance technologies, and other advancements in IoT technologies.

Moreover, the growing demand for smart home appliances has resulted in the rising demand for smart kitchen appliances. The smart speaker technology is rapidly evolving, with newer specifications and innovations being added every day.

Competitive Landscape

The report covers major international players operating in the US small kitchen appliances market. Some of the key players in the market are Hamilton Beach Brands Holding Company, Newell Brands, Spectrum Brands, Breville Group Limited and Gourmia. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets. Companies are adopting a sustainable approach for production, integration of technology with appliances, nearshore manufacturing are the major trends witnessed in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Hamilton Beach Brands Holding Company
Newell Brands
Spectrum Brands
Breville Group Limited
Gourmia
Dash
Smeg Spa
Electrolux AB
Whirlpool Corporation
APEX Water Filters Inc.
Luma Comfort
New Air
Danby
Edgestar
Other Companies (Panasonic Corporation, Koninklijke Philips NV, Instant Brands Inc., BIG Chill, BSH Hausgerate GmbH, Della, Sentern)

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