United States Organic Skin Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
United States Organic Skin Care Market is projected to grow at a CAGR of 3.22% during the forecast period 2020-2025.
Key HighlightsNatural extracts, the leader of contemporary cosmeceutical formulations, are gaining attention among consumers and resulted in a clean beauty revolution in the country. There has been significant growth for organic beauty and personal products among the consumer across the country in the past few years, due to increasing awareness of benefits associated with beauty and personal care products made from botanical extracts over its counterparts. The organic beauty products perfectly align with the on-going sustainable and clean-labeled trend among the consumers. This has enforced the domestic and global manufacturers to launch new products and focus on R&D. As a result, the organic and natural beauty personal care industry has become an essential part of the cosmetic and health sector in recent years.
Cleanser holds a Prominent ShareA recent survey conducted in the United States has revealed that approximately 85% of United States consumers prefer vitamin C-based organic and plant-based ingredients in their facial skincare including cleansers, exfoliators, and scrubs. Organic cleansers leverage the power of most potent vegetable and fruit extracts, herbs, and clays, in order to intensely cleanse, repair, and nourish the skin without using harsh chemicals. Natural cleansers are proving to be just as effective and some even work better than the traditional chemical or synthetic skincare counterparts. These products are specifically launched for dry, sensitive, acne-prone, aging, oily, or normal skin. Companies are now coming up with an organic face wash for each type of skin concern, which in turn boosting the sales of facial care products including cleansers in the market studied.
Competitive LandscapeThe United States organic skin care market is a highly competitive market and comprises of regional and international competitors. An advanced distribution network gives an upper edge to the manufacturers to expand their range of products across the country. Moreover, it is crucial for players to continuously innovate to operate and grow in the market, due to the rapidly changing consumer demands and preferences. Some of the major players in the market studied are L'Oréal SA, Johnson & Johnson (Neutrogena), Starflower Essentials Organic Skin Care, Botanic Organic LLC among others.
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