United States Ice Cream Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

United States Ice Cream Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The United States Ice Cream Market size is expected to grow from USD 18.68 billion in 2023 to USD 22.90 billion by 2028, at a CAGR of 4.15% during the forecast period (2023-2028).

Ice cream is a very popular dessert in the United States. According to data from the International Dairy Foods Association, in 2021, US market players produced about 1.3 billion gallons of ice cream. There is a rise in the demand for premium ice creams across the country, which may be one of the primary factors driving the market's growth. Premium ice creams have become a popular product among health-conscious consumers due to the presence of high-quality ingredients and a lower amount of aeration compared to regular ice creams. Due to the rising health concerns about ice cream consumption, consumers across the country are now preferring ice cream products that are GMO-free, hormone-free, additive- and preservative-free, dairy-free, low in calories, and organic and fat-free.

A growing preference for natural, less processed, and convenient food and an increasing focus on low-calorie ice creams are allowing companies to tap the market's growth potential. The demand for plant-based ice creams is also increasing in the region due to the increasing vegan population. Thus, market players are launching vegan ice creams in the country. For instance, in September 2021, Noto Ice Cream launched a vegan ice cream in five new flavors -Dark Chocolate, Mocha Almond, Pistachio, Salted Caramel, and Mango & Raspberry. Over the medium term, the demand for ice creams like family packs and artisanal ice creams may increase due to the rising demand for natural ingredients in the products.

United States Ice Cream Market Trends

Surge in Innovative Flavors and Loaded Indulgence

Ice cream manufacturers in the country are creating innovative ice cream products with a variety of flavors and ingredients. Owing to this trend, the demand for different flavored ice creams is increasing in the country. Consumers in the country are opting to consume low-fat ice cream due to health aspects. In February 2023, Blue Bell Creameries launched a new ice cream flavor called I Love Cereal. This ice cream contains fruity cereals with added confetti sprinkles. Consumer demand for organic ice creams is also increasing in the region, due to which market players are innovating new ice creams. For instance, in March 2023, Planet Based Foods Global Inc. launched Organic Hemp-based Vegan Ice Cream in flavors like Butter Pecan, Chocolate, Coffee Chip, and Vanilla.

Increased Popularity of Artisanal Ice Creams

Consumers in the United States are attracted to ice cream as a popular dessert. According to estimations by the International Dairy Foods Association and the US Census Bureau in 2021, manufacturers in the country churned out more than 1.3 billion gallons of ice cream with a consumption level of 20 pounds (approx. 4 gallons) on average. The demand for artisanal ice creams is increasing in the country due to their functionality and health aspects. Artisanal ice creams are made from all-natural ingredients like natural colors and flavors. Consumer demand for natural products is increasing over processed products. Artisanal ice creams provide fewer calories and more nutritional benefits. Consumer demand for plant-based ice creams is also increasing due to growing veganism. Owing to this factor, market players are producing plant-based ice creams in the country. For instance, in January 2022, Cold Stone Creamery launched its first-ever vegan ice cream in partnership with Danone North America. The ice cream is available in ‘Silk Chocolate Almondmilk Frozen Dessert,’ ‘Cold Stone Creation,’ and ‘Don’t Cry Over Spilled Silk.’

United States Ice Cream Industry Overview

The US ice cream market is highly consolidated and comprises regional and international competitors. The major strategies adopted by the companies operating in the market are new product launches, agreements/partnerships, expansions, and mergers and acquisitions. Major players are focusing on introducing new products in the market to cater to the interests of the consumers. The prominent players in the market are Blue Bell Creameries, Wells Enterprises, Unilever PLC, Froneri International Limited, and Tilamcook CCA.

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