United States Gluten Free Foods and Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
United States Gluten-Free Foods and Beverages Market is projected to grow at a CAGR of 8.2% during the forecast period (2020 - 2025).
Key HighlightsGluten-free foods are increasing in demand globally, due to rising instances of gluten allergies and celiac disease, a disorder that causes inflammation in small intestines, and high intolerance of gluten. According to the survey in 2015 by NSF International, consumers are following the gluten-free diet for different reasons in the United States, such as gluten gastrointestinal allergy, gluten skin allergy, celiac disease, health-conscious diet or others. Among these, consumers suffering from gluten gastrointestinal allergies were found to be the largest group, followed by celiac disease and gluten skin allergic people.
Bakery and Confectionery Segment Drives the MarketThe baking industry is targeting and focusing the consumers, seeking gluten-free products due to the rise in coeliac disease and thus leading to the rising demand for gluten-free bakery products. The eating habits of consumers across the global market are evolving constantly. The consumers have started to develop negative perceptions about a plethora of ingredients, which are currently being used in the bakery industry. The manufacturers producing gluten-free baked goods also make extensive use of cereal grains, such as rice and corn, in combination with specialty starches and hydrocolloids. The combinations of ingredients help in recovering the dough characteristics lost when neglecting the gluten-containing materials.
Competitive LandscapeUnited States Gluten-free Food and Beverages Market is highly competitive, with innovation in products being a major strategic approach adopted by leading players. This trend is likely to continue in the future, as the established set of players seeks to garner increased market share. Some of the major players in the gluten-free foods and beverages market are Hain Celestial Group, Inc, Pepsico Inc., Kellogg Company, The Coca-Cola Company, and General Mills, Inc.
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