United States Baby Food Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

United States Baby Food Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

United States Baby Food Packaging Market is expected to grow at a CAGR of 4 % over the forecast period (2021 - 2026). The Covid-19 pandemic had a positive effect on the baby food packaging industry, as people tried to store baby food during the lockdown in the U.S. Moreover, due to a large number of deaths (especially of new moms), the demand for baby food grew exponentially. The companies have started to meet the demand and rebalance the sustainability goals that normalize e-commerce, incorporate hygiene, redefine sustainability.

Key Highlights

• The U.S. is one of the most developed countries across the world; it is witnessing rapid urbanization leading to increased disposable income and adoption of modern lifestyle. These factors have led to an increase in the expenditure on baby food products.
• The high urbanization, growing population, increasing consumer awareness, rising disposable income, and an increasing number of women in the workforce are driving the market's growth. According to the World Bank, the degree of urbanization in the United States rose to 82.45% in 2020 from 80.606% in 2019.
• Another factor boosting the need for packaging solutions is the innovations by baby food manufacturers to meet the consumer's various needs. This has led the companies to create green, innovative, and recyclable products to replace normal packaging.
• Moreover, owing to some of the factors, like safe, reusable, hygienic, lightweight, and easy to carry, the stand-up pouches and thin wall containers are witnessing high demand. Thus, this is driving the market.

Key Market TrendsPlastic is Expected to Hold the Largest Market Share

• Plastics are a more efficient material for food packaging than other alternatives because plastics are energy efficient to manufacture, and they are also lighter than alternative materials.
• For instance, just two pounds of plastic can deliver 10 gallons of Liquid, i.e., milk, whereas three pounds of aluminum, eight pounds of steel, or over 40 pounds of glass are needed to deliver the same amount of Liquid.
• In the powder milk formula segment, the busy life of working parents has led to the launch of single-serve plastic sachets by various brands. Thus, this increases the importance of ready nutrition products and further boosts the market growth.
• HDPE is the most widely used type of plastic packaging material. It is used to make many types of bottles and containers. Unpigmented bottles are translucent and sturdy, have good barrier properties, and are well suited for packaging products with a shorter shelf life, such as milk.
• With the expanding infant nutrition market, it is evident that nutritional product demand, such as milk, is increasing, and it is directly driving the baby food packaging market. It is also durable, and parents can carry them without hassle. Moreover, plastics are airtight, so the chance to get stale is unlikely.

Powder Milk formula to Hold the Largest Market Share

• The purpose of powdered milk is to increase shelf life without proper refrigeration and storage. It is globally consumed, especially by babies and infants, those whose primary food is milk. Milk powders are convenient to use. The baby who fails to get breast milk gets nutrition from this baby formula.
• It is used as one of the primary food for babies due to the presence of Thiamin, Proteins, Vitamin B12; Vitamin C. Moreover, reduced transportation costs and storage fuel the growth of the baby milk powder market. These can be easily packaged using Plastics, glass, paperboard, sachets.
• Recently, the Human milk bank is opened, premature babies need special nutritional foods compared to normal babies; in this bank, human milk is available in 0.5 gm sachets or 1gm sachets. These are made exclusively made from 100% doner human milk.
• The constant need for milk makes the market grow exponentially; nowadays, most of the US parents are working; many times, they travel with their babies, carrying liquid milk is tough, so powdered milk is dominating the market as it is easy to use and convenient to carry.

Competitive Landscape

The baby food packaging market is highly fragmented, owing to the presence of many domestic and international players. The market is fragmented with the players competing in terms of price, product design, product innovation, etc. Some of the major players in the market are Ardagh Group, Amcor Ltd, Mondi Group, and Sonoco, among others.

• May 2020 - Nestlé announced the launch of a first-of-its-kind, single-material pouch for its baby food products designed for the future of recycling. In the U.S., the new pouch will be available exclusively on TheGerberStore.com.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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