United Kingdom Probiotics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The probiotics market in the United Kingdom is projected to register a CAGR of 5.6% during the forecast period of 2020-2025.
Key HighlightsPrevention and cure of disorders, such as lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with the increasing levels of consciousness regarding health and wider access to probiotic dietary supplements. About 500 food and beverage probiotic products were introduced to the market in the past decade, which garnered exceptional response in terms of acceptance.
Some of the factors that lead to digestive disorders are bloating and reduction in resistance to infections include poor and untimely diet, age, and stress levels. Studies revealed that consuming products enhanced with probiotics has been successful in moderating these conditions to a large extent. The presence of lactose-intolerant consumers is one of the main reasons driving the growth of the probiotics market in the country. Europe registered a strong demand for probiotics-induced products in the past years.
Innovation in Formulation, Delivery and Marketing of ProbioticsProbiotics are moving beyond digestive health to immunity, feminine health, oral health, skin health, weight control and diabetes, cognitive health, sports endurance, and the gut-brain axis, gut-muscle axis, and cardiovascular health. They are proving to be one of the most versatile ingredients of all time.
Consumer needs and preferences are ever-changing, but it’s important to understand them for market opportunities. As consumers become more familiar with probiotics, they are exploring various delivery systems. Innovations are being made in probiotic delivery formats. The traditional dietary supplement format will remain the most vital, but new delivery technologies that protect strains and deliver them with greater accuracy will become a more important part of the probiotic category.
Competitive LandscapeThe probiotics market in the United Kingdom is dominated by major players, such as Nestle, Danone, and Yakult. Actimel, Activia, and Yakult are the top brands in probiotics globally. The other prominent players are Lifeway Foods Inc., Bright Dairy (Bright Foods), and Biogaia, among others.
Product innovation and an increase in R&D expenditure are some of the key strategies adopted by companies operating in the region. the major players are focusing on catering to the altering demands of consumers for probiotic products while keeping an eye on sustainable packaging/delivery formats.
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