United Kingdom Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

United Kingdom Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The UK energy drink market is projected to register a CAGR of 4.3% during the forecast period 2021-2026.

The global pandemic COVID-19 has made a significant impact on the energy drink market not only in the United Kingdom but across the world in terms of the halt in production, disturbance in the supply chain, and fewer sales due to lockdown norms. One such example is Red Bull, one of the major players in the energy drink market in the country has accounted for a steep decline in sales during the peak period of the pandemic. Similarly, Monster Beverage Corporation was adversely impacted by the COVID-19 pandemic in the second quarter of 2020 sales in the United Kingdom due to the company’s bottlers/distributors reducing their inventory levels.

Increased urbanization, rising disposable income, and growing health consciousness among the British youth have increased the demand for non-carbonated drinks. Adolescents widely consume energy drinks as these claim to improve performance, endurance, and alertness. At the same time, long and erratic working hours and the increasing occurrence of social gatherings are driving consumers toward the consumption of energy drinks.​

Moreover, rising health-conscious consumers and growing consumer awareness regarding active lifestyles, and rising rates of lifestyle diseases have inspired health-oriented consumers to prefer healthy and sugar-free drinks. The energy drinks market is also projected to grow due to the increased promotional and advertisement strategies.

Key Market TrendsGrowing Consumer Inclination Toward Reduced/ Sugar-Free Energy Drinks

High consumption of sugary drinks is also linked to cardiovascular diseases, obesity, and tooth wear.

Moreover, change in consumer preferences for reduced or no-sugar products has directed the beverage manufacturers to go for product innovation to develop a range of novel products to meet the accelerating demand of consumers, as they are actively trying to avoid consuming sugary drinks to prevent the harmful effects of excessive sugar intake. For instance,​ in 2018, Red Bull expanded its product portfolio by launching Red Bull Sugar-Free to cater to the demands of health-conscious consumers looking for healthier alternatives.​

Cans Holds the Largest Market Share

Cans are lightweight and easily stacked. This provides storage and shipping efficiencies and limits overall transportation carbon emissions through logistics and supply chains. These factors drive the market in canned form for energy drinks. The energy drinks in cans are perceived to be more portable for their on-to-go consumption, and their availability in various distribution outlets, such as kiosks, convenience stores, supermarkets, and others, has strongly fueled the purchase of canned energy drinks in the country.​ Can is one of the most preferred packaging types among consumers. The regional manufacturers and global giants, such as PepsiCo and Coco-Cola, have announced the launch of energy drinks under their iconic flagship brands in the market, which will be available in cans. ​

Competitive Landscape

The UK energy drinks market is highly consolidated, with the major share held by few players, like Red Bull GmbH, PepsiCo Holding, and Monster Energy.​ Energy drinks claim a major market segment, especially among the young population in the country. The use of natural ingredients in energy drinks and the increase in new varieties and types of energy drinks are primary drivers for the growth of this market. In addition, energy drinks are increasingly being used as mixers for alcoholic beverages.​

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Suntory Beverage & Food Limited
Red Bull GmbH
Monster Beverage Corporation
The Coca
Cola Company
GlaxoSmithKline
Emerge Stimulation
PepsiCo Inc.
Max Muscle Nutrition
ENERGY BEVERAGES LLC

Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.