United Kingdom Energy Bar Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

United Kingdom Energy Bar Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

United Kingdom energy bar market is projected to grow at a CAGR of 5.42% during the forecast period (2022-2027).

The COVID-19 pandemic affected United Kingdom energy bar market majorly. The lockdowns and strict government regulations led to the shutting down of gyms and fitness centers, which in turn impacted the demand of energy bars. Elesewhere, during the second qaurter of the pandemic, the consumers were inclined towards healthy snacking which uplifted the demand for the product. The online channels proved to me most sought after during the pandemic for purchase of energy bars.

Increased demand for health and nutrition products, impulse purchase and product innovation are the key factor driving the energy bar market in United Kingdom. Growing demand for products with active ingredients are further driving the market. Health concerns related to high sugar content and fluctuating commodity prices are affecting the market growth.

Also, the rise in consumer demand for the nutritional product and rising clean label claims on product accelerated the market growth in the country. The rise in demand for convenient and healthy on-the-go snack also catered to the market growth. Elsewhere, due to high nut content in the energy bars like almonds, peanuts, and others, people allergic to these ingredients didn't prefer these energy bars.

The gym culture and fitness routines are on the rise all around the world and so in United Kingdom as well. There has been a continuous increase in memberships in gym and fitness centers in the past 8-10 years. In recent years, these health and fitness centers have witnessed substantial growth due to increasing health concern and lifestyle change. The increase in health awareness and the growing need of adequate nutritional content have fostered the demand for energy bars in the region. Therefore, the demand for performance nutrition food such as energy bars has been increasing significantly around the country. Energy bars are known to provide instant energy to the consumers making them an ideal option for pre and post-workout meals for the gym members. Millennials have known to be more involved in fitness and recreational activities, therefore increasing the demand for energy bars in the country.

Consumers are increasingly getting health conscious with reagrds to bite-in-between meals. The increase in awareness of adverse effects of artificial additives like sweeteners, flavors, preservatives, and many more have accelerated the demand for organic energy bars. Organic energy bars are free from additives like sugar, gluten, and are naturally flavored. Consumers want the products that can incorporate their taste preferences, along with catering to the nutrition requirement. Owing to the rising demand of organic energy bars, companies are also expanding their product line in accordance with the trend. For instance, in 2020, Barabells, a functional food brand, launched its first line of vegan products by introducing protein-enriched bars, made with plant-protein. These bars were prepared with no added sugar and also excluded the use of palm oil, making it organic and healthy.

United Kingdom energy bar market is competitive with a large number of existing multinational players. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Private label brands provide tough competition to the existing players with their flavored product offerings. The major players catering energy bars market in United Kingdom are Clif Bar & Company, Post Holdings, Weider Nutrition Group Kellogg, Optimum Nutrition LLC, and others.

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support