United Kingdom Cat Litter Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

United Kingdom Cat Litter Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United Kingdom Cat Litter market is projected to register a CAGR of 6.2% during the forecast period. ( 2022-2027). In the United Kingdom, the COVID-19 pandemic has had a significant effect on the market studied and has impacted various aspects of the industry, such as labor shortages, procurement of raw materials, and restrictions on trade resulting in supply chain disruptions. Furthermore, the pandemic interrupted the distribution channel of the cat litter industry through brick-and-mortar stores, which caused a shift of consumers toward online sales channels to buy pet products.

The recent growth in pet humanization, wherein pets are treated with increased care and hygiene, is proving to be a major driver for the market. Additionally, the increasing spending by cat owners on pet care products is likely to result in a growing demand for cat litter. However, the rising cost of raw materials and the concerns over pet health and the environment is likely to hinder the growth of the market.

Pet humanization is a result of rising income, changing demographic patterns, and consumer preferences. Although cats are owned by many households in the United Kingdom, they are slowly becoming one of the most preferred choices amongst the emerging middle-class population, as cats are less demanding, in terms of care requirements. In addition, it is becoming easier to take care of cats with the introduction of efficient products in the market. Therefore, self-cleaning cat litter helps to maintain the cat’s hygiene, despite the time constraints of the cat’s owner. The shift from pet ‘ownership’ to pet ‘parenting’ has been a crucial trend in the market studied. This concept of pet humanization led to an increase in health consciousness and generated a demand for pet products, such as cat litter. The growth in the population of pet cats and the increase in the number of multi-cat households are the factors driving the demand for cat litter.

In the United Kingdom, the market for non-clumping cat litter is growing at a faster rate and is the more preferred type of cat litter, as it is often less expensive than clumping litter, and is liked by the feline. The non-clumping cat litter sticks to cat paws quite easily and gets tracked around the house. It needs to be replaced often because of its limited ability to absorb liquid and suppress odor. Furthermore, among the product types, paper is one of the popular forms of natural litter, which has been used over the years as companies create it from recycled materials. It is ideal for cats that have undergone surgery as the pellets may not contaminate stitches. Pellets produce virtually no dust, which is helpful for cats suffering from eye, respiratory, or urinary tract infections. Subsequently, the desire for owning a cat is increasing as cat care is becoming easier with the introduction of efficient products in the market. This scenario is anticipated to drive demand for non-clumping cat litter products during the forecast period.

The United Kingdom cat litter market is fragmented, with major players holding a share of 23% of the market and others holding 77%. In terms of market share, Mars Inc., Nestle SA, and Church & Dwight Co. Inc. dominate the market. These companies hold market shares of more than 15%. Further, major players in the market have extended their product portfolio and broadened their business to maintain their position in the market. Broadening product portfolio is a major strategy adopted by these companies in the United Kingdom.

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