United Arab Emirates Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecast(2022 - 2027)

United Arab Emirates Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecast(2022 - 2027)

The United Arab Emirates bottled water market was valued at USD 797.92 million in 2020, and it is projected to register a CAGR of 10.81% during the forecast period (2021-2026).

The COVID-19 pandemic has had a significant impact on the United Arab Emirates bottled water sales as it led to an increase in demand for bottled water in the early stages of the lockdown in March while consumers were stockpiling essential food and beverages. As the weeks went on and consumers felt reassured about product availability, bottled water volume sales stabilized in April 2020.

The United Arab Emirates bottled water market is driven by an increasing urban population with the majority of immigrants, the growing tourism sector, and a surge in demand for functional/fortified and flavored water.

As per the International Bottled Water Association (IBWA), the country is the thirstiest country in the region, with the highest temperature of 42 degrees in August and the lowest temperature of 12 degrees in January. These climatic factors of the nation continue to drive the bottled water market.

Key Market TrendsSurge in the Demand for Functional/Fortified and Flavored Water

The widening portfolio for functional water, which is infused with micronutrients, the addition of appealing flavors, and the packaging level modification to create its aesthetic appeal are driving the market for fortified/functional and flavored water in the United Arab Emirates. Moreover, the rise in obese and diabetic populations across the country has shifted the focus of consumers from carbonated soft drinks to functional/fortified bottled water in the recent past. Functional water is set to receive a major boost, owing to the strong category sales across various distribution channels and sales platforms. Companies have started bringing innovative solutions that spur the growth momentum.

Growth in the Tourism Industry Owing to Favorable Government Initiatives Increasing the Sales of Bottled Water

The United Arab Emirates has long been recognized as a premier tourism and leisure destination. Over the past decade, these sectors have experienced rapid and sustained growth, becoming a key component of the country’s economic diversification strategy, which in turn, has driven the growth of the FMCG sector, including bottled water. Due to the increasing tourism in the United Arab Emirates, foodservice channels such as cafes, pubs, hotels, and restaurants are rising across the country, which is expected to increase the sales of bottled water. Owing to this factor, companies manufacturing bottled water in the United Arab Emirates are developing various sizes of bottled water that tourists can easily carry as per their needs and requirements.

Competitive Landscape

The United Arab Emirates bottled water market is highly competitive. The leading participants like Agthia, Masafi, Oasis, Al Ghadeer Bottled Drinking Water, and PepsiCo are the major players in the market. Key players are now focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers. The leading players in the market enjoy a dominant presence across the country. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios so that they can cater to the requirements of various consumers, especially functional and flavored water.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Agthia Group
Nestle SA
Masafi Inc.
AL Ghadeer Drinking Water LLC
National Food Products Co. (Oasis Pure Water)
PepsiCo Inc.
Crystal Mineral Water
Hint Inc.
Spindrift
Mai Dubai

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