The United Arab Emirates Sugar Confectionery Market size is estimated at USD 92.96 million in 2023, and is expected to reach USD 122.60 million by 2028, growing at a CAGR of 5.69% during the forecast period (2023-2028).
The demand for sugar confectionery in the United Arab Emirates is expected to be primarily driven by the expansion of the product portfolio and the expanding retail sector in the upcoming years. Promoting activities, advertising campaigns, and social media marketing are being prioritized by major market participants in order to broaden their presence and obtain a competitive advantage. The growth of supermarkets and hypermarkets in the region encourages people to make impulsive purchases by offering sales and a wide selection. Since the majority of people live in metropolitan areas, retail sales are boosted. The expanding trend of healthier snacking among customers, combined with convenience and flavor, is a key business strategy employed by companies as a result of the rising demand for healthy confectionery.
As a result, candy makers are inventing handy packaging that enables consumers to taste a tiny bit while saving the rest for later. During the forecast period, the market's growth is primarily attributed to the growing demand for premium confectionery with new and innovative flavors offered in attractive packaging as gift items for festivals and other occasions. Additionally, with better occupancy in Dubai and Abu Dhabi due to Etihad Airways and Emirates' increasing network, the tourism sector has grown significantly. Because tourism in the United Arab Emirates is growing, visitors often bring back some local confectionery as gifts for their friends and family.
The United Arab Emirates sugar confectionery market is fragmented, with global and regional players dominating the market. The prominent players in the market include Mars, Inc., Haribo GmbH & Co. KG, Ferrero Group, August Storck KG, and Perfetti SPA. The market players are producing products focusing on pricing, the quality of products, the innovation of products catering to consumer tastes and preferences, and healthier alternatives to conventional confectionery products.
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