UAE Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

UAE Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

UAE snack bar market is projected to grow at a CAGR of 6.87% during the forecasted period (2020 - 2025).

Key Highlights

• As the UAE government develops initiatives to increase health awareness, there is a high scope for products, which have health benefits, particularly with regard to obesity and diabetes.
• The focus on healthy eating habits, without compromising the taste benefits, has led to the growth of snack bars market in the United Arab Emirates. Snack bars are slowly replacing traditional chocolate and confectionary as a healthier alternative, due to high product innovation by the existing players.

Key Market TrendsCereal Bars Overshadows Other Snack Bars

Cereal bars are leading the snack bar market in the country as incorporated cereals are perceived as a healthier alternative to chocolates and other bars. UAE consumers are looking for real food ingredients, such as whole grains, fruits, nuts, and vegetables, like carrot, with zero added sugars, less artificial sweeteners, and hydrogenated fats in the meal replacement snack bars leading to the increased consumption of cereal bars majorly granola and muesli bars.

Supermarket/hypermarket Dominates the Retail Sector

Supermarket/hypermarket holds more than 50% share in the distribution channel sales. Expansion of supermarkets/hypermarkets in the region is driven by offering discounts and multiple varieties, which drive the impulse buying behavior of consumers. About 86% of the population lives in urban cities, which drives the snack bar retail sales. However, imposing VAT in early 2018 has slowed down retail sales and influenced consumer purchasing behavior. E-commerce sales of snack bar have registered a considerable growth rate in the past five years which poses tough competition to supermarkets and convenience stores sales.

Competitive Landscape

UAE snack bar market is highly fragmented due to the prevalence of a large number of players in the market. Some of the dominant players in the market are Kellogg Company, General Mills Inc., Clif Bar & Company and Nestle. Moreover, many local manufacturers are trying to enter the market in order to address the growing preferences for snack bars.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Kellogg Company
General Mills Inc.
QuestNutrition
Clif Bar & Company
Nestle
PepsiCo Inc.
Natural Balance Foods
Mars Inc.

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