The Thailand Flexible Packaging Market size is estimated at USD 5.12 billion in 2024, and is expected to reach USD 6.95 billion by 2029, growing at a CAGR of 6.31% during the forecast period (2024-2029).
Flexible packaging is produced from paper, plastic, film, aluminum foil, or a combination of those materials. The wide variety of flexible packaging products, such as pouches, bags, sachets, and wraps, available in the market for industries like food and beverages, pharmaceuticals, and personal care boosts the market growth in Thailand.
According to the US Department of Agriculture, Thailand is Southeast Asia's second-largest economy and a major exporter of canned tuna, canned pineapple, and frozen shrimp. Thailand's food industry's revenue is projected to grow to USD 71.79 billion in 2024, driven by the expanding beverage industry, which is estimated to propel the market growth.
The growing tourism in Thailand has contributed to the country's increased food and beverage consumption. According to the Pacific Asia Travel Association, International tourist arrivals in Thailand exceeded 18 million in 2023. Growing consumer expenditure on carbonated drinks, ready-to-eat meals, and baked goods in Thailand drives the market growth.
Also, various packaging expos and events are organized in Thailand every year, where companies showcase new and innovative packaging solutions and advancements in packaging machinery and processing technologies, which helps manufacturers stay ahead of the competition. In June 2024, the International Processing and Packaging Exhibition for Asia will be held in Bangkok, showcasing advanced automation and technology in food and beverage processing and packaging.
However, flexible packaging is a constantly evolving market with changing technological advancements in manufacturing. High competition in the market to enhance the consumer base and high market growth can hamper the market growth in Thailand.
The Thai flexible packaging market is fragmented and competitive, with a high number of market players such as Thug Hua Sinn Group (TPN FlexPak), Amcor PLC, T Tarutani Pack Co. Ltd, Sealed Air Corporation, and Huhtamaki OYJ. This market is distinguished by limited product differentiation, increasing product penetration, and intense competition. Design, technology, and application innovation can provide a long-term competitive edge.
In December 2023, Kao Industrial Co. Ltd, a Thai-based company, partnered with SCG Chemicals, a Thai-based chemical manufacturer, and Dow Thailand Group to develop sustainable packaging using innovative plastics such as INNATE, ELITE, and Dow PCR. This partnership will develop new materials and use innovative manufacturing technologies to provide rigid and flexible sustainable packaging, enabling Kao to lower its carbon footprint and meet consumer demand.
In July 2023, TPBI launched the “LifeHakStore by TPBI” to provide online distribution services, providing convenience to customers who wish to order various packaging from TPBI and its partners anytime. Such business expansion approaches enable the company to reach a broader customer base while generating new revenue streams.
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