The Thailand CRM Market size is estimated at USD 157.38 million in 2024, and is expected to reach USD 227.60 million by 2029, growing at a CAGR of 12.02% during the forecast period (2024-2029).
Customer Relationship Management (CRM) software is among Thailand's fastest-growing enterprise software categories. Enterprises are focusing on intelligent and integrated CRM solutions with capabilities for analytics. Small and large enterprises in the country are looking to adopt CRM solutions. Customer satisfaction is considered the most important sales metric. There is a rising need for CRM systems to evolve with great precision and support early adopters and newer ones with predictive analytics.
The COVID-19 pandemic significantly impacted the Thai Customer Relationship Management (CRM) market, pushing the adoption of digital solutions and reshaping customer behavior.
The Thai CRM market is semi-consolidated. The Thailand CRM industry is characterized by rapid technological advancements, particularly in artificial intelligence, data analytics, and security. Companies continuously innovate to maintain their competitive edge, intensifying rivalry, and key players include Salesforce Inc., Microsoft Corporation, Oracle Siebel, SAP SE, and IBM Corporation.
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