The Tag Management System Market size is estimated at USD 1.62 billion in 2024, and is expected to reach USD 3.12 billion by 2029, growing at a CAGR of 14.05% during the forecast period (2024-2029).
The tag management system market is essential to track page views, events, remarketing lists, cross-domain tracking, and in-app analytics.TMSs provide simpler updates, less potential for site disruptions, and improved page loading performance.
Tag Mangement System Market is fragmented. The major players with a significant share of the market are concentrating on developing more effective tag management software and various solutions for increasing website traffic and expanding their customer bases across international markets by utilizing strategic collaborative initiatives to increase their market share and their profitability. Google Inc., Adobe Inc., Tealium Inc., Ensighten Inc., Qubit Digital Ltd., and Signal Group Inc. are some of the major players serving this industry.
In March 2023: Tapwow, one of the leading providers of cloud-based IoT software solutions, announced a new strategic partnership with Identiv, one of the global leaders in digital security and identification in the Internet of Things (IoT), to provide a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion, and traceability. Tapwow’s DIRX2 smart packaging and connected products platform would enable Identiv to accelerate its tag management, content delivery, and analytics solutions. With support for NFC, QR codes and sensors in the same platform, brands would now choose which technology is best for their applications.
In August 2022: Landingi, the page builder integrated with Microsoft Tracking Tag, helps businesses record what customers do on their websites. E-commerce will benefit from increased sales, more conversion rate, and time-saving.
In January 2022: PCI product experts and North American Energy Markets Association (NAEMA) hosted a webinar to promote the e-Tag+ developed for e-commerce. Utah Municipal Power Agency (UMPA) is using the software and has automated its renewable resource workflows using e-Tag+
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