Switzerland Haircare Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Switzerland Haircare Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Switzerland haircare market is projected to reach USD 0.32 billion by 2025 growing at a CAGR of -1.22% during the forecast period.

Key Highlights

• The Swiss hair care markets will be driven by masstige products – products which are affordable, but which also provide high value-added benefits. Swiss personal care is advanced, with users well involved in the usage: they are knowledgeable about the ingredients and their effects. Thus, a high level of awareness about the harmful ingredients in shampoos, conditioners, other relaxants, serums, sprays, and gels are considered not safe for usage by the Swiss population.
• Switzerland is also one of the countries that have committed to banning animal testing for cosmetics, which has led to a rise in the operational costs incurred by the manufacturers and labs. However, this regulation is likely to help brands create value among consumers, like in the case of brands, for instance, The Body Shop.

Key Market TrendsShampoo and Conditioner Remains the Fastest Growing Segment

Shampoo and Conditioner generated the maximum revenue, and is forecasted to remain dominant throughout the analysis period, as shampoo is used for cleansing hair by removing unwanted particles. Many ingredients are used in shampoo formulation to maximize qualities, like ease of rinsing, pleasing foam, minimum skin and eye irritation, good fragrance, and affordable level of pricing. On the other hand, conditioners are designed to improve hair manageability, decrease hair static electricity, and add luster. They are used in several ways, depending upon the state of hair and requirement of the individual. In addition, the introduction of innovative products, such as herbal shampoos are anticipated to boost the growth of the shampoo market. Also, the trend of using different types of shampoos for different hair-related problems may give a fillip to the market of shampoos.

Hypermarkets/Supermarkets are One of the Primary Distribution Channels for Hair Care Market

Hypermarkets and retail chains are one of the primary distribution channels for cosmetic products, including hair care, owing to the high choice they present to consumers. Hypermarkets are chained or independent retail outlets, with a selling space of over 2,500 square meters and have a primary focus on selling food/beverages/tobacco and other groceries. Additionally, the entry price for hypermarkets has been increasing for many years, which is compelling manufacturers and industry players to offer quality products and build customer rapport. Moreover, companies from leading players to new entrants, get a chance to showcase their products and reach broader audiences. The competition for counter space in departmental stores is increasing at a rapid pace, due to which, small value brands are forced to opt out.

Competitive Landscape

Oriflame Holding AG, L'Oreal Suisse SA, Kao Corporation, Beiersdorf (Switzerland) GmbH, Procter & Gamble Switzerland Sarl, Henkel & Cie AG, Yves Rocher (Sussie) SA, Avon Products Inc., Estée Lauder Companies Inc., and Unilever Schweiz GmbH are the leading players in the Hair care Market.

L'Oreal has chosen a unique strategy of universalization, which means globalization that captures and respects differences in desires, needs, and traditions. L'Oreal is driven by this vision to offer tailor-made beauty, and to meet the aspirations of consumers worldwide.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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