Switzerland E-Bike Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Switzerland E-Bike Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Switzerland E-Bike Market was valued at USD 0.54 billion in 2021, and it is projected to reach USD 1.06 billion by 2027, registering a CAGR of 11.89% during the forecast period.

Initially, the COVID-19 pandemic slowed the expansion of the e-bike sector. Following the pandemic, consumers began to gravitate toward e-bikes across Switzerland, as the pandemic increased the importance of personal commuting over public transit. Riders are shifting to a single-person form of transportation that saves fuel while avoiding crowds and traffic.

Over the long term, the rising adoption of technological improvements in the business can also be related to the increased demand for e-bikes. Connected e-bikes, for example, include a SIM card that allows them to send and receive data via the cloud without requiring a smartphone connection. Remote diagnostics, integrated navigation, anti-theft systems, social media connectivity, and automatic emergency calls are also available on these bikes. Additionally, Electric vehicles are now more powerful and efficient than ever before, thanks to advancements in battery and motor technology.

Key Highlights
  • In May 2022, OPIUM, a Swiss e-bike firm, is capitalising on these technology breakthroughs by releasing two new long-range electric bicycles this summer. Both e-bikes, dubbed the 6.0 and 4.0, will have a range of 340 kilometres, or approximately 211 miles.
  • Key Highlights
    • That range is more than plenty for a day's worth of riding for any biker, although it depends on how much rider rely on the pedal help. Furthermore, the bikes have regenerative braking, which increases range slightly, as well as the option of adding a second battery for even longer, multi-day treks.

However, the high cost associated with the product may hamper the market growth over the forecast period.

Key Market TrendsGovernment Support May Foster The Demand Of E-Bike In The Country

E-bikes are a faster and safer mode of transportation, particularly for everyday commutes. Governments in many nations are encouraging the use of e-bikes. Many governments organize awareness campaigns in partnership with business and non-profit organizations to promote e-bikes. The ultimate purpose of such operations is to minimize the rate of CO2 emissions. Countries' governments are providing subsidies to increase the sale of e-bikes. For instance,

  • In Geneva, the maximum purchase price is 250 CHF, while the maximum amount for a cargo bike is 500 CHF (maximum 10% of the price). 250 CHF represents 50% of the maximum purchase price, and up to 500 CHF represents 10% of the price for the purchase of a cargo bike.
  • In Lausanne: 15% of the e-price bike's up to 400 CHF and up to 800 CHF for those under 25 and those receiving a health insurance subsidy. Purchase a new bicycle in a Swiss shop and return the file to the Equiwatt center. 15% of the e-price, the bike's up to a maximum of 400 CHF for those under the age of 25, and up to 800 CHF for people receiving a health insurance subsidy. Purchase a new bike from a Swiss retailer and return the file to the Equiwatt centre.

Additionally, All e-bikes in Switzerland must have their lights turned on during the day beginning April 1, 2022. This is the outcome of a regulatory modification aimed at boosting e-bike users' visibility and hence their safety.

Moreover, in the case of theft away from home, bicycles and pedal-assisted e-bikes capable of speeds of up to 25 km/h are covered under Zurich household contents insurance, normally up to a value of CHF 2,000. They are also protected against damage up to a certain sum on rare occasions through supplementary accidental damage cover. An additional module is necessary for fast e-bikes (pedal assistance up to 45km/h).

Trekking Application Is Expected To Hold Considerable Market Share In The Target Market Over The Forecast Period

The younger generation is developing a lot of interest in adventurous activities, which is causing the trekking/e-mountain bike demand to grow quickly. People are becoming more interested in performance-based adventure sports, which is expected to lead to an increase in demand for these bikes. One of the main advantages of these bikes is their increased range. In comparison to their regular bike, it enables riders to travel farther in a given amount of time. However, the additional help provided by the electric motor also allows the rider to travel farther on a single charge. With the growth opportunities in the market, the market is likely to witness several new entries and model launches. For instance,

  • In July 2022, Thomus, a bike company, is introducing a very lightweight cross-country e-mountain bike to the market. Its ultra-light carbon frame and the compact but efficient Bikedrive Air motor from maxon, the Lightrider E Ultimate weighs less than 15 kilograms.
  • In August 2021, with the maxon BIKEDRIVE AIR, Italian luxury road bike company Cipollini and Swiss bike manufacturer TRANSALPES introduce their new lightweight e-bikes. The Cipollini Flusso is a lightweight performance e-road bike weighing only 10.7 kg. The TRANSALPES E1 sets norms in the electric trail and enduro market, weighing less than 16 kilogrammes. Both e-bikes prioritise natural feel in the riding experience. TRANSALPES, a Swiss bike manufacturer, places a high value on drive integration. "Maxon's BIKEDRIVE AIR system aims to provide maybe the lightest e-bike for demanding mountain riders."
Competitive Landscape

New companies have also been analyzing the industry analyzed and preparing to enter the fragmented sector, while established players are pursuing various growth strategies such as collaboration, expansion, and so on, in order to increase their market share and revenue. For instance,

  • In June 2021, Following the success of its pilot project with the city of Zug, AirBie, in collaboration with Swiss e-bike manufacturer Flyer AG, has now started an open-access e-bike sharing service in Zug, Baar, and Cham. Twenty e-bikes are already in use in the area.
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1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Propulsion Type
5.1.1 Pedal-assisted
5.1.2 Throttle-assisted
5.2 Battery Type
5.2.1 Lithium-ion Battery
5.2.2 Lead-acid Battery
5.2.3 Other Battery Types
5.3 Application
5.3.1 City/Urban
5.3.2 E-Mountain
5.3.3 Cargo
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 myStromer AG
6.2.2 BMC Switzerland AG
6.2.3 Komenda AG
6.2.4 BiXS - a brand of hostettler group
6.2.5 Flyer AG
6.2.6 Tour de Suisse Rad AG
6.2.7 Trefecta
6.2.8 Maxon Group
6.2.9 Thomus AG
6.2.10 Canyon Bicycles GmbH
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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