The Specialty Snacks Market size is estimated at USD 87.23 billion in 2024, and is expected to reach USD 119.22 billion by 2029, growing at a CAGR of 6.45% during the forecast period (2024-2029).
The global specialty snacks market is highly competitive, with players such as Kellogg's, Nestle, Conagra Brands, PepsiCo, General Mills, and others capturing a major market share. Small players are developing innovations and new product launches to make their mark in the competitive market. Major players are expanding their geographical reach and product portfolio to remain market leaders. Moreover, key players focus extensively on providing consumers with innovative and exotic flavors while offering functional benefits in each product. Thus, a sustainable competitive advantage through innovation is the main strategy for gaining market share by the major players in the market.
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