Spain Pet Food Market - Growth, Trends, and Forecast (2023 - 2028)

Spain Pet Food Market - Growth, Trends, and Forecast (2023 - 2028)

The Spain Pet Food Market is projected to register a CAGR of 5.8 % over the forecast period.

Key Highlights

• The humanization of pets and a significant rise in the number of pet owners are some of the major drivers of the pet food market in Spain. Dog food and cat food segments constitute the major share of Spain's pet food market due to their domination and popularity among all pets in Spain. The demand for natural and organic pet food has increased over the last few years. It is anticipated to continue further in the coming years as pet owners are becoming highly conscious of their pet's health.
• Spain ranked the fourth largest pet population in European countries accounting for 17.8 million pets in the year 2021. According to the FEDIAF European Pet Food 2021, the number of pet owners in the number of households stated cats in 3,089.8 thousand and dogs occupied 5,170.4 thousand in the year 2020.
• The pet food category continues to benefit from the recovery of the Spanish economy and consumers’ rising disposable incomes. Indeed, with more money in their pockets price continues to be less of a factor in pet owners’ purchasing decisions, and in line with the growing premiumization trend, pet owners are increasingly willing to pay more for high-quality products and services, particularly products and services that ensure their pets lead long and healthy lives.

Key Market TrendsIncreasing Number of Pets Driving the Market

The pet humanization trend has become an integral part of the pet industry, with a growing focus on offering human-like products to pets in Spain. They are often considered beloved companions that enhance their owners' well-being and quality of standard living. Animals are increasingly recognized as family members, especially by older and single people. Pet owners are increasingly becoming concerned about their pets' health and weight. Thus, manufacturers are targeting a growing percentage of consumers who seek high-quality pet food. The rise in disposable income has also increased the sales of premium products in the country, thereby driving the Spanish pet food market over the forecast period.

Among the wide variety of animals kept as pets, cats and dogs are the most common. According to the FEDIAF European Pet Food Report 2021, in Spain, dogs seem to be the most popular pet, with 27 percent of Spanish households owning at least one canine in 2021. The share of households that owned a cat experienced an ongoing decrease over recent years, falling from 11 percent in 2019 to 16 percent in the year 2021.

Dog Food Segment Dominates the Market

The rise of pets , specially dogs, in spanish households has been triggered in part by pandemic. In fact, in the last three years the number of registered in the country has shot up by 38% becoming 9.3 million. Hence, due to the increased dog population, dog food segment is anticipated to grow further over the forecast period.

Dog food is the leading pet segment in the country as dogs are the most popular pets in Spain. A rise in the number of pet dogs and dog owners is the main reason for the domination of this segment. There were 9.31 million dogs in the year 2021 which is higher than 6.73 million dogs in 2020. According to the European Pet Food Industry Federation, in 2020, 26% of total households in Spain had a dog as a pet.

The dog food market in Spain is moving toward premium food and treats that are natural and healthy. In Spain, the average annual spending per household on dogs is USD 153. Widespread attention to the health and well-being of pets has resulted in the preference for premium dog food products. Dog owners believe that serving their dogs higher-quality food will result in long-term health benefits.

Competitive Landscape

The Spanish pet food market is consolidated, with a few players holding a major share. Leading companies in the market are Mars Incorporated, Nestle SA (Purina Petcare Company), Colgate Palmolive ( Hill's Pet Nutrition), Affinity Petcare SA, and Saturn Petcare GmbH. These companies are mainly focusing on small-sized pets and aim to broaden their premium foods for this group of pets. Acquisitions, mergers, and partnerships are a few strategies employed by the key players to ensure their position in this developing market.

The market studied is anticipated to be more consolidated in the forecast period as there is stiff competition among existing companies trying to introduce new marketing strategies. The prominent players are using mergers and acquisitions and product innovation as their major strategic activities for their market share in the future times.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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