The Southeast Asia POS Terminal Market size is expected to grow from USD 3.70 billion in 2023 to USD 7.69 billion by 2028, at a CAGR of 15.73% during the forecast period (2023-2028).
The adoption of POS terminals has grown significantly, owing to their ability to offer an increased return on investment and ease of access. POS systems facilitating transactions from the central component of businesses across industries, such as retail and hospitality, have gained importance in small and big-sized companies over the years.
The Southeast Asian point-of-sale terminal market is moderately fragmented due to the presence of local and international players. The players in the market are investing in inventing new ways to attract and retain customers. The subscription-based pricing model in the software segment offers flexibility to the customers but increases the market competition.
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