The Southeast Asia POS Terminal Market size is expected to grow from USD 4.3 billion in 2024 to USD 8.9 billion in five years, registering a CAGR of 15.73% during the forecast period.
As a result of its ability to deliver an improved return on investment and accessibility, POS terminals have been rapidly adopted over the last few years. Over the years, the importance of point-of-sale systems in small and large enterprises has increased, facilitating transactions from the central par from the central part of the enterprise in sectors such as retail, hospitality, transport, and banking.
The Southeast Asian point-of-sale terminal market is moderately fragmented due to the presence of local and international players. Players in the market are developing new strategies to attract and retain customers. In software, the subscription-based pricing model provides customers flexibility while increasing competitive pressures on the market.
Shopify Inc. launched POS Go, a handheld tool with a built-in barcode scanner, card reader, and inventory tracker, in September 2022. Previously, merchants could download desktop, laptop, or mobile application applications to use Shopify's POS system. The POS Go is portable and does not require a mobile phone or computer connection at the checkpoint, shop floor, or curb. The company's new tool comes as more customers return to the habit of shopping in person rather than online.
Samsung Electronics and master card have announced that the collaboration will launch payment cards with built-in fingerprint sensors in August 2022. Both companies aim to provide more secure payment services while reducing physical contact with payment terminal
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