The Southeast Asia CRM Analytics Market size is estimated at USD 1.30 billion in 2024, and is expected to reach USD 2.40 billion by 2029, growing at a CAGR of 12.98% during the forecast period (2024-2029).
In the Southeast Asian region, there has been an increase in the adoption of modern business software applications by midmarket and enterprise companies. This shift aims to improve business processes and enhance the customer experience. E-commerce, ERP, and Customer Relationship Management (CRM) applications have been particularly prominent in this technology adoption trend.
The Southeast Asian CRM Analytics market is competitive and consists of regional and global players. These companies leverage partnership and product enhancement initiatives to strengthen their market shares and increase profitability.
In July 2022, Oracle Fusion Sales, a next-generation sales automation program developed by Oracle, identified high-quality sales prospects and drove dealers to execute transactions more rapidly. Fusion Sales, an Oracle Fusion Cloud Customer Experience (CX) component powered by artificial intelligence (AI), automatically provided sellers with proposals, quotations, and recommended tasks to increase productivity, complete more deals, and develop customer confidence.
In July 2022, Kapture CRM, a SaaS company, was set to extend its presence in Indonesia. The enterprise-grade, SaaS-based service automation technological advances generated much interest in the region, so it opened an office in Jakarta to meet the demand.
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