The South East Asia Digital Out-of-Home Market size is estimated at USD 648.85 billion in 2024, and is expected to reach USD 850.44 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).
DooH advertising is out-of-home advertising that is powered by digital signage technologies. These technologies use AI and analytics to help marketers get the right message to the right people at the right time.
The Southeast Asian digital out-of-home (DooH) market is fragmented, with the presence of a few major companies. The companies continuously invest in strategic partnerships and product developments to gain market share.
April 2024: Plan B Media, a prominent provider of out-of-home (OOH) media services in Thailand and other Southeast Asian markets, partnered with Vistar Media, a leading programmatic solutions provider, to enhance the digital out-of-home (DOOH) advertising landscape in Thailand and Singapore. The collaboration aims to bring seamless programmatic solutions to the region's DooH advertising industry.
October 2023: Hivestack, the world's leading independent programmatic DooH ad tech company, expanded its presence in Thailand by partnering with UpMedia, a local media owner that specializes in elevator screens.
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