South East Asia Digital Out-of-Home (DooH) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
Over the next few years, the digital out-of-home (DooH) market in Southeast Asia is expected to register a CAGR of 5.56 percent.DooH advertising is out-of-home advertising that is powered by digital signage technologies. These technologies use AI and analytics to help marketers get the right message to the right people at the right time.
Key HighlightsThe Southeast Asian digital out-of-home (DooH) market is fragmented, with the presence of a few major companies. The companies continuously invest in strategic partnerships and product developments to gain market share.
In February 2023, Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time user-generated out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of their 360-media campaign.
In August 2022, Vistar Media announced the deployment of full programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong. This broadens the company's already established presence in the APAC area, which includes Singapore, Australia, and New Zealand. The major source of programmatic demand transactions for digital out-of-home is the Vistar Demand-Side Platform (DSP). Through both open exchange and private marketplace partnerships, advertisers and agencies in Southeast Asia may now use the Vistar DSP to design, purchase, and assess data-driven out-of-home (ooH) campaigns.
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