The South East Asia CRM Market size is estimated at USD 2.24 billion in 2024, and is expected to reach USD 2.43 billion by 2029, growing at a CAGR of 1.56% during the forecast period (2024-2029).
Mature customer service, automated engagement, improved customer experience, and increasing scope of digital operations are a few factors fueling the demand for CRM solutions across various industry verticals in the region.
According to a joint survey conducted by Centaur Media plc and Resulticks, the ability to deliver content and messages in real-time and across multiple channels directly impacted the efficiency and effectiveness of customer engagement. Most Southeast Asian businesses use real-time marketing and omnichannel delivery and engagement to meet their short-term marketing goals. Real-time marketing is chosen by 65% of businesses, while omnichannel delivery and engagement is chosen by 52%.
The Southeast Asia CRM analytics market is competitive and consists of global and local players. These companies leverage product enhancements and partnership initiatives to strengthen their market share and increase profitability. Some of the key developments in the market are:
In July 2022, Oracle Fusion Sales, developed by Oracle, is the next-generation sales automation program that discovers high-quality sales prospects and encourages dealers to complete transactions more quickly. Fusion Sales, part of Oracle Fusion Cloud Customer Experience (CX) and driven by artificial intelligence (AI), automatically offers sellers proposals, quotations, and recommended steps to enhance productivity, complete more deals, and build confidence among customers.
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