South America Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South America Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South America oral care market is forecasted to reach USD 9.4 billion by 2025 growing at a CAGR of 8.47% during the forecast period (2020 - 2025)

Key Highlights

• Toothpaste remains the largest shareholder in the South America oral care market, owing to the number of variants available and the growing preferences for natural, organic, vegan, and herbal toothpaste.
• In the region, Brazil leads the market attributed high-level hygiene practices followed by Brazilians. It was found that 66% of the Brazilian population brush their teeth three times a day, whereas the global average is just 9%. Moreover, the volume of toothpaste used by the Brazilian people is five times higher than the number of brushes in the country.

Key Market TrendsIncreased Demand for Sensitivity or Pain Relief

Consumers across South America are highly conscious with regards to their oral health. Key players of the sensitivity or pain relief Toothpaste and mouthwash market, such as GlaxoSmithKline Brasil Ltd, are focusing on bringing new products on the retail shelves, and are considering investing in offering innovative packaging options in the related market with interesting discounts, thus contributing toward the market growth. Moreover, •markets, such as Colombia, Nicaragua, Peru, Uruguay, Paraguay, and Costa Rica are showing significant growth, in terms of value in the rest of the Latin American market.

Brazil Dominates the Regional Market

Many manufacturers are attracted to this prevalent market, and are strategically planning the business expansions and partnering with small manufacturers to increase market penetration, by strengthening product distribution in the country. In 2017, the American giant, Procter & Gamble, introduced three versions of the best-selling toothpaste in the United States, Crest, in the Brazilian market, by providing distribution rights to the country’s premium drugstore chain, Drogaria Iguatemi. Moreover, key players are heavily investing in R&D and are working to introduce technologically advanced oral care products, such as an electric toothbrush.

Competitive Landscape

South America oral care market is highly consolidated and is driven by the presence of global companies such as Procter & Gamble, Colgate-Palmolive Company, and Unilever. Manufacturers are investing to launch technologically advanced oral care products in the region. For instance, in 2016, Oral-B brought Oral-B GENIUS, the world’s first electric toothbrush in the selected markets, including Brazil.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Procter & Gamble
Colgate
Palmolive Company
Unilever
GlaxoSmithKline plc
Henkel AG & Co. KGaA
Sunstar Suisse S.A.
Johnson & Johnson
Hain Celestial

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