South Africa Processed Meat Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South Africa Processed Meat Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The South African processed meat market is expected to register a CAGR of 4.3% during the forecast period.

Most of the demand for processed meat is likely to come from the hotel, restaurants, and foodservice segment. However, the consumption of fresh meat is anticipated to stay prominent trailing the higher volume consumption of poultry meat/products.

The increase in disposable income drives the growth of the South African processed meat market. However, the rising cost of raw materials used in feed is a major restraint to the market. Religious practices further reduce the consumption of pork and beef, wherein, the promotional campaigns by major companies are helping further market expansion.

Key Market TrendsRapid growth of food service restaurants

The foodservice market is primarily driven by the increasing frequency of dining out, amidst time-pressed schedules and the growing influence of cross-culture dietary patterns, due to the strong presence of international consumers. The growth of foodservice is evident in the fact that the market for processed meat is expected to witness its growth citing offerings in different formats to lure more domestic consumers along with international tourists.

As for food franchises in South Africa, over 100 such companies are listed on the website of the Franchise Association of South Africa (FASA) and South Africa is proving a very successful market for foreign food service franchises as well where several international brands have undertaken the advantage of the country's retail growth of 3 to 5% over the past few years by investing heavily in the segment as a part of expansion or unveiling of plans to do so in the future.

Growing interest in private label brands

In most of the cases, the South African consumers are driven by value, promotions, and discounts in this area, given the challenging economic environment. Over the past years, the concerns related to the listeriosis outbreak, which claimed 200 lives, have led consumers to be more selective while turning towards processed foods consumptions.

This, on the other hand, has led to an increased trust in domestic brands, rather than those that are imported. Furthermore, the presence of private label brands has offered an alternative to that of existing players in the processed food segment, wherein, the top five categories account for 30% of private label sales, inclusive of IQF chicken, long-life milk, fresh chicken, fresh milk and cooking oil.

Competitive Landscape

South Africa is an emerging market and vendors are trying to expand their businesses by means of mergers, acquisitions, or partnerships. The major companies are promoting the health benefits of animal proteins in this region to increase the growth of the market. Innovations in meat processing technology encourage vendors to introduce new products.

Major companies operating in the country are Tiger Brands, RCL Foods, Tyson Foods, Eskort Co-operative, and BRF SA, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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