South Africa Laundry Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South Africa Laundry Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Despite the drought of South Africa in 2017-18, the laundry appliances market saw a surge in the sales of South Africa. The government and other organizations trying to inculcate less use of water among people are positively influencing the market. Factors propelling the demand for laundry appliances in the country are rising middle-class population, changing lifestyles, increasing disposable income, and increasing standard of living. The Minimum Energy Performance Standard (MEPS ) imposed by the government of South Africa is fostering the demand for energy-efficient laundry appliances in the market. For instance, Hisense introduced Smart wash technology that adjusts the timing of the laundry according to the weight of the clothes is gaining traction due to water efficiency and energy-efficient features.

However, many categories are witnessing a slower growth rate because first-time buyers and they are reluctant to buy washing appliances due to water usage concerns. Moreover, the rising cost of water and electricity supply has also affected the market. On-premise laundries are increasing services for commercial services such as healthcare services in the market. There is a lot of Small and medium enterprises and commercial startups ready to enter the market due to arising opportunities and low cost of setting laundromat in the country. Innovations and technology are further expected to lead to the growth of the market. In 2018, LG launched the Twinwash brand, allowing consumers to wash two loads of laundry clothes simultaneously.

Key Market TrendsRising Sales of Automatic Washing Machines in South Africa

The number of households operating washing machines has risen significantly in the past for the South Africa laundry appliance market. According to Euromonitor, Automatic washing machines volume sales rose in the year 2017 by 18.7% as compared to the year 2012. However, automatic washing machines are still considered a non-eassential item by the middle income and lower-income households in the country. Freestanding washing machines had a higher percentage of sales in the market when compared to built-in washing machines. Defy, LG, and Samsung are among leading consumer-preferred brands for washing machines in South Africa.

Freestanding Appliances Held Major Share in the Laundry Appliances

Freestanding appliances are very popular in the South African Home Appliances market. Labor-saving laundry devices are more and more preferred by the consumers in the market. Choosing the right kind of laundry appliances has become important to consumers and appliance manufacturers in South Africa. Heavy Load and higher capacity machines are more in demand in the country. The advantage of freestanding appliances is that they can be moved easily within the households or nearby places. However, built-in appliances are also a new trend and preference in the market. Key players are adding technologically advanced features in the market and introducing new products to remain competitive in the market.

Competitive Landscape

There is a rise in competition in the market and it is fragmented with local and international manufacturers present in the market. Imports are higher than exports for laundry appliances like washer-dryers and dryers. Small and medium enterprises are intensifying the competition by providing quick services to the customers and offering click and collect services. Unilever's brand has a good reputation among households of South Africa due to rising awareness among consumers and retail penetration of the brands. Major players in the market include Defy, Hisense. LG and Samsung.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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