South Africa Hair Care Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

South Africa Hair Care Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The South African hair care market is projected to register a CAGR of 5.84% during the forecast period 2022-2027.

The COVID-19 pandemic affected the hair care market, with widespread retail and salon store closures in the first quarter of fiscal 2021, which led to the weakening of sales among various beauty and personal care products in South Africa. ​The hair care market in South Africa registered a moderate increase in growth margins, driven by the DIY trend, due to the closures of shops, which saw consumers’ preference for hair care products such as hair clippers, hair masks, scalp masks, hair bleach, etc., increasing.

Furthermore, the natural hair movement in the region has also contributed significantly to the hair care market’s growth. The trend of chemical-free products is the primary factor that drove this movement. ​

Consumers in the country prefer more variety in their hair care products, ranging from braids to weaves, to chemical treatments, to other drastic style changes. Dry shampoos are expected to revolutionize the hair care industry in South Africa. Caniiy, a local but well-known brand in the country, offers hair care products for the treatment of itchy and irritated scalps.

South Africa Hair Care Market TrendsIncreasing Variants of Hair Care Products

Due to the lower thickness of cuticles in the South African region, there is a strong demand for products that address curl control (a predominant concern for the ethnic consumer), prevent hair breakage, and control frizz in South Africa. As a result, key players are investing in product development in growing application areas, such as innovative hair styling and intensive conditioner products, to meet domestic consumers’ hair care requirements. Some popular product concepts include sulfate-free shampoos; co-wash products, also known as cleansing conditioners; replenishing masks, oils, and creams; scalp care balms; sprays for curl definition and shine; moisturizing gels; hair polish and freeze control serums; heat protectants; and curl-friendly foams. In recent years, the hair care products market has transformed in South Africa due to several acquisitions and mergers, proving the growing importance of the ethnic consumer. Large multinationals, such as Revlon, L’Oréal, and Alberto-Culver, are increasing their stakes in this market by acquiring companies that cater to the unique hair care needs of African consumers.

Growing Preference for Organic Shampoos

There is increased awareness among consumers of the damage caused by chemicals such as sulfates and parabens, which can often be used in hair care products. As a result, an increasing number of consumers are now looking for clean brands which use natural and organic ingredients. Moreover, shampoos that claim functional benefits, such as anti-pollution, hair growth, dandruff-free, and organically certified, are gaining popularity in the market and occupying the majority of shelf space in retail stores.

Also, it has been observed that many consumers are becoming aware of the harmful effects of the chemical ingredients present in various shampoos. This change in consumers’ preference is likely to lead to high demand for organic shampoos. In recent times, the natural hair movement in South Africa created awareness among female consumers and supported the sales of herbal hair care products, especially shampoos and conditioners, in the country.

South Africa Hair Care Market Competitive Analysis

The South African hair care market is highly competitive, with the presence of numerous global as well as local players. The key players in the market are trying to gain a competitive advantage over other players with high product innovation. Also, the increasing investment in R&D activities by local players for customized products has enabled them to gain traction in the market. A few of those prominent players include L’Oreal SA, Unilever, Procter & Gamble, The Estee Lauder Companies, and Canviiy.

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• The market estimate (ME) sheet in Excel format
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