South Africa Cosmetics and Personal Care Products Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

South Africa Cosmetics and Personal Care Products Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The South African cosmetics and personal care products market is projected to register a CAGR of 6.62% during the forecast period (2022-2027).

The South African cosmetics and personal care market was severely impacted by the COVID-19 pandemic. Especially, the color cosmetics and fragrances witnessed a major downfall during the pandemic, as these were not classified as “essential” by the South African government. Consequently, during the peak of the COVID-19 lockdown, cosmetic and fragrance companies and brands were forced to stop all production. However, the production and retail of personal hygiene, skincare, hair care, deodorants, and sanitary items continued. The reduced workforce and output due to strict health and safety policies hampered the continued supply to the market.

Moreover, a significant increase in the demand for men’s grooming products supported by the preference for multifunctional products is driving the market’s growth. Additionally, natural and organic personal care and cosmetics products increased consumer preference. These products are positioned as high-quality and premium products and attract a wide range of consumers.

Key Market TrendsIncreasing Consumer Awareness About Skin Care Products

There is a growing focus on improving living standards among South African consumers, driven by a surge in internet access. The number of the country's internet users more than doubled during the review period. Social media is gaining more traction, with consumers’ inclination toward global fashion and beauty trends. The grooming trend is aided by an increase in net spending in each household for skincare products in South Africa. This increasing spending trend allows consumers to spend more on skincare products. The rising consumer awareness, supported by the surging purchasing power of local consumers, is driving the demand for skincare products made of natural ingredients, thereby giving rise to local manufacturers, like Lulu & Marula, which produces a wide range of skincare products like cleansing bars, body balms, and facial kits, all made of natural ingredients.

Increasing Demand for Anti-aging Cosmetics

The strong desire among individuals to retain a youthful appearance has been a major factor supporting the South African skincare industry. The trend is driving demand for anti-aging products in the country. Nearly 23% of makeup products consumed in South Africa are natural cosmetics and anti-aging products, majorly driven by the 45-54 age group. With rapid aging in the country, the proportion of the population aged 60 years or older is projected to double from 7.7% to 15.4% over the next 35 years. The rapidly aging demographics of the country led to robust demand for anti-aging products that help prevent wrinkles, age spots, dry skin, uneven skin tone, and hair damage, creating room for innovations in the cosmetics industry. In the long term, longer life spans can translate into a significant boom for the cosmetic products market in South Africa.

Competitive Landscape

The South African cosmetics and personal care products market is dominated by Unilever, followed by Procter & Gamble, Avon, and other major players. Unilever continues to lead the market with new product launches and aggressive expansion strategies. Brand value plays a major role in driving the sales of cosmetic products, as consumers develop an affinity toward cosmetic brands and beauty products.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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