South Africa Aesthetic Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South Africa Aesthetic Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The South African aesthetic devices market is anticipated to record a CAGR of 11.51%, during the forecast period.

The healthcare system has witnessed enormous challenges as a result of the COVID-19 pandemic. All outpatient treatments were postponed or restricted during the COVID-19 pandemic to ​reduce the risk of viral transmission as most chronic therapies were regarded as non-urgent. Several aesthetic procedures were postponed during the pandemic, due to fear of the risk of infection. However, towards the end of the pandemic, the number of aesthetic procedures performed drastically increased. For instance, as per an article titled “South Africa Doctors See Boom in Plastic Surgery Demand Amid Pandemic” published in September 2020, the COVID-19 pandemic boosted the number of plastic surgeries performed in South Africa, owing to the combination of lockdown-imposed isolation and South Africa's world-class medical technology. The lockdown also offered the patients a prolonged healing period, which increased people’s decision to get aesthetic surgery during the COVID-19 pandemic. Thus the COVID-19 pandemic added to the growth of the South Africa aesthetic devices market.

The major factors contributing to the growth in the demand for aesthetic devices in South Africa include the growing obese population, raising awareness of aesthetic procedures, rising use of minimally invasive equipment, and technological innovation in devices. The growing aesthetic consciousness among people, especially the elderly population, is creating the demand for various devices being utilized in aesthetic procedures. A study by the University of Cape Town published in July 2022 indicated that a lack of physical activity and increased consumption of unhealthy food was the leading cause of the rising trend of obesity in South Africa’s women of childbearing age.

Some of the opportunities for market players are the increasing trend in fashion and growing awareness of self-beauty and personal care, and the increase in disposable income. The other reasons that help the boosting demand for aesthetic products include the rise in the number of cosmetic procedures performed each year. An article by SowetanLIVE published in April 2021 on the increasing demand for cosmetic procedures in South Africa indicated that in Cape Town, there was a 30% increase in the facial procedures such as chin implants, rhinoplasty, eyelid surgery and upper-lip lifts in the year 2020. Although the rate of growth in the country is not very high, the fact remains that people are becoming more concerned about their image, especially with the increasing standard of living that also boosts market growth during the forecast period.

However, the high cost of aesthetic procedures and the poor reimbursement scenarios are expected to slow down the growth of the market.

Key Market TrendsSkin Resurfacing and Tightening Segment is Expected to Hold Significant Market Share in the South African Aesthetic Devices Application Segment

Skin resurfacing refers to the procedure where the outermost layer of the skin is removed with precision usually with the help of a laser. The procedure improves skin firmness and thickness, reduces wrinkles and scars, evens out skin coloring, tightens skin, and removes lesions. Skin resurfacing and tightening is one of the most common facial aesthetic procedures performed.

Due to its minimum invasiveness and improvements in product technology, skin tightening techniques are being used more frequently after rapid weight loss or bariatric surgery. According to the CIA, The World Factbook 2020, Saint Pierre and Miquelon, Japan, Morocco, and Saint Pierre and Miquelon have the highest median ages. Thus, the increasing aging population is expected to adopt the aesthetic procedures which are likely to increase the market growth. In laser skin resurfacing, various lasers, including CO2 lasers, erbium lasers, pulsed-dye lasers, and fractional lasers, are tuned for various skin conditions and skin types.

The rising prevalence of obesity in the region is expected to add to the segmental growth. According to Global Obesity Observatory 2020, almost 26.6% of women and 20.3% of men are found to be overweight in South Africa. The country has been reported with the highest obesity rate in sub-Saharan Africa. Also, the National Obesity Risk score for South Africa has reached 8/10 in year 2020 which is an issue of concern. Health associations such as Health Professions Council of South Africa are spreading awareness about obesity in the country. As a result, the number of people obtaining cosmetic procedures for obesity is on the rise. Such increasing obese population is expected to significantly lead to growth of the studied market.

Competitive Landscape

The South African aesthetic devices market is competitive and consists of several players. In terms of market share, few of the major players are currently dominating the market and some prominent players are vigorously making acquisitions and joint ventures with the other companies to consolidate their market positions in the country. Some of the companies that are currently domianting the market are Allergan Inc., Lumenis Inc., Johnson & Johnson, Alma Lasers, and Galderma Pharmaceuticals.

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